Sep. 22—The Pennsylvania Department of Aging is reminding consumers the annual open enrollment period for Medicare beneficiaries begins Oct. 15 and ends Dec. 7.

Any new coverage selected or changes made to existing benefits will take effect Jan. 1.

During this period, Medicare beneficiaries can sign up for Medicare prescription drug coverage and health plans to complement Medicare, and current Medicare beneficiaries can review and join, switch, or drop Medicare Advantage or prescription drug coverage to meet their needs.

The department offers free health benefits counseling through the state's 52 Area Agencies on Aging. Counselors can help individuals compare plans, enroll in a new plan and evaluate eligibility for any Medicare cost-savings programs.

During this time of year, the department notes that consumers may see TV ads or hear them on the radio with celebrities endorsing Medicare Advantage plans' extra benefits and free offers. These ads may mimic official Medicare communication, but the ads are from brokers or agents who receive financial incentives to enroll beneficiaries.

"Navigating health care options can be confusing, tedious and overwhelming," Secretary of Aging Robert Torres said in a release. "Unfortunately, ads from brokers or agents offering enticing incentives can add to the confusion.

"Counselors do not endorse any insurance company, product or agent. When comparing insurance plan options, older adults should consider their current health situation, plan benefits, access to providers, available plans in their area, and overall costs, coverage and convenience being offered."

For more information about the counseling, events and programs, or becoming a volunteer go to the department's website or call the helpline at 1-800-783-7067, Monday through Friday, 8 a.m. to 5 p.m. Older adults can also call their local Area Agency on Aging.