In a major move towards inclusiveness in fashion, shoe and makeup brand Christian Louboutin revealed last week that Clementine Desseaux, a French plus-size model, would be the face of Louboutin's newest lipstick. This is the first time that the luxury brand, which was founded in 1992, has used a plus-size model in an ad campaign, reports Bustle.
"The beauty norm is changing and differences that used to be weaknesses are now turning into strengths," Desseaux told the U.K.'s Daily Mail, speaking about the Louboutin campaign. "Being curvy and freckly was never easy back when I was in France. Now beauty is changing and brands are putting girls that are different in the spotlight."
Desseaux's new role in the Louboutin campaign comes in the midst of an ongoing conversation surrounding the inclusion of plus-size models in mainstream fashion. In September, as part of Lane Bryant's #PlusIsEqual campaign, plus size models shut down Times Square during New York Fashion Week to call attention to the lack of body diversity in traditional runway shows.
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"The plus-size market is booming, and the selection offered to curvy women has grown immensely," Desseaux told Refinery21 in a 2014 interview. "But, we still need more unique, exclusive, trendy pieces and collections."