Meghan Markle Made This Shade Of Lipstick Sell Like Crazy

Meghan Markle is a true beauty influencer. 

Not only has the duchess left a lasting impression on the world of royal beauty, she’s also helping drive sales to some of her favorite beauty brands and products ― particularly Charlotte Tilbury’s Matte Revolution lipstick in “Very Victoria,” often cited as one of her go-tos

According to new data from Narrativ, a tech company with the “aim of building a better internet for shoppers,” a sampling of online articles that mentioned the Duchess of Sussex wearing that particular lipstick has propelled more than $20,000 in direct purchases.

Charlotte Tilbury's Matte Revolution lipstick in "Very Victoria," $34. (Photo: Nordstrom)

Narrativ used its research to determine the 10 celebrity influencers with the biggest revenue-driving power, and Markle took the top spot. Behind her are Kylie Jenner, Kim Kardashian and Jennifer Lopez. Others on the list include Rihanna and Selena Gomez. 

To compile the list, Narrativ analyzed over 1,000 articles (about 25 female celebrities in total) that have amassed more than 1.5 million clicks total. Of those articles, about 240 were written about the duchess, and about 25 of them specifically mentioned her go-to lipstick. The $20,000 of purchases came from those 25 articles.

Of course, Markle’s influence goes beyond beauty. She, like fellow royal Catherine, Duchess of Cambridge, has the clout to increase exposure for brands, and some of the clothes she’s worn have sold out within minutes.

We think it’s safe to say the “Meghan Markle effect” isn’t dying down just yet. 

If you’re a fan of the royal’s beauty looks, check out more picks she reportedly loves: 

Kate Somerville Quench Serum

Markle told Beauty Banter she uses Kate Somerville's Quench serum to "maintain the glow" she used to get from Somerville's facials in Los Angeles. 

Kate Somerville Quench hydrating face serum, $75

Shu Uemura Eyelash Curler

The Duchess of Sussex once told Beauty Banter that Shu Uemura's eyelash curler was a beauty product she couldn't live without because "it makes you look instantly awake." She also raved about it in an interview with Birchbox

Shu Uemura eyelash curler, $16.50

Fresh Sugar Advanced Therapy Lip Treatment

"I have searched high and low and tried every kind of lip balm, but this is the very best," Markle told Beauty Banter. "Soft, kissable, buttery lips. I swear by it."

Fresh Sugar Advanced Therapy lip treatment, $26

Nars Blush In Orgasm

The royal also told Beauty Banter she loves the Nars blush in Orgasm for a "perfect rosy flush that brightens the face." 

Nars blush in Orgasm, $30

Chanel Stylo Yeux Waterproof Long-Lasting Eyeliner

In the same interview, Markle said this Chanel eyeliner was one of her favorite beauty secrets. 

Chanel Stylo Yeux Waterproof Long-Lasting eyeliner in Cassis, $33

Chanel Sublimage Le Teint Foundation

According to People, Markle loves the Chanel Sublimage Le Teint foundation, which is definitely a splurge. 

Chanel Sublimage Le Teint foundation, $135

Nivea Skin Firming Hydration Lotion

Markle once said she used this lotion "religiously." 

"It’s honestly my favorite lotion on the market, it’s so affordable, and makes my skin look and feel amazing," she told Beauty Banter. "I would buy a case of this at a time if I could find it."

Nivea Skin Firming Hydrationng Lotion, $7.29

Diorshow Iconic Overcurl Spectacular Mascara

Markle told Allure that Diorshow Iconic is her favorite mascara. 

Diorshow Iconic Overcurl Spectacular mascara, $29.50

Revitalash Eyelash Conditioner

In that same interview, Markle said Revitalash eyelash conditioner was part of her normal beauty routine. She told the magazine that thanks to the product, her lashes were "as long as they could ever be."

Revitalash Eyelash Conditioner, $55-$150

Yves Saint Laurent Touche Eclat Radiant Touch Concealer

Markle once told Allure YSL's Touche Eclat concealer was part of her five-minute makeup routine.

Yves Saint Laurent Touche Eclat Radiant Touch concealer
, $38

Also on HuffPost

1. The Reformation Dress

The duchess wears a striped dress by Reformation (which is currently unavailable online) on day 7 of the royal tour. The royal couple are seen walking along the Kingfisher Bay Jetty on Fraser Island on Oct. 22.

Similar look: BCBG MaxAzria

Similar look: Rip Curl

Similar look: Free People

2. The Emilia Wickstead Dress

The duchess wears a black dress by Emilia Wickstead at the Anzac Memorial at Hyde Park in Sydney on Oct. 20, day five of the royal tour.

Similar look: Pull & Bear

Similar look: Lulu's

Similar look: Reformation

3. The Striped Martin Grant Maxi Dress

Meghan wears a maxi dress by Martin Grant on Bondi Beach on Oct. 19, day four of the royal tour.

Similar look: Forever 21

Similar look: BooHoo

Similar look: Zara

4. The Blue Dion Lee Dress

The duchess wears a Dion Lee dress on Oct. 18, day three of the royal tour. The dress, which costs $990, is currently available for preorder.

Similar look: Express

Similar look: Maggy London

Similar look: Eliza J

5. The White Karen Gee Dress

The duchess wears a white sheath dress by Karen Gee on Oct. 16, the first day of the royal tour.

Similar look: New York & Company

Similar look: Kasper

Similar look: Calvin Klein

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This article originally appeared on HuffPost.