Meghan Markle Is the World's Most Powerful Dresser
According to data analyzed by Lyst, a global fashion search engine, Meghan, Duchess of Sussex, ranked as the Most Powerful Dresser in the world.
Lyst noted that Meghan's clothing choices sparked a 216 percent increase in searches for similar outfits.
Other people on Lyst's list included Timothée Chalamet, Zendaya, Cardi B, and Harry Styles.
If you ever doubted Duchess Meghan's sartorial prowess, then let this leave no room for doubt. According to global search trends and data analyzed within the last year, the Duchess of Sussex is officially the Most Powerful Dresser in the world.
Lyst, a global fashion search engine, dissected the fashion data for 2019 and ultimately found that Meghan exerted the biggest influence when it came to fashion-related searches, sales, coverage, and social media mentions.
"Meghan Markle was the most powerful dresser of 2019 and her outfits sparked, on average, a 216% increase in searches for similar pieces," Lyst's fact sheet read.
Lyst also mentioned specific instances when the duchess drove traffic. "After she wore five different shirt dresses on the Royal Tour of South Africa, searches for the category grew 45% over a month," the fact sheet continued. "The Club Monaco dress sold out in less than 24 hours, following a 570% spike in searches and wearing a J Crew skirt saw a 102% increase in searches for the brand."
Other notable Lyst Power Dressers include Timothée Chalamet (who somehow landed the number two spot, right behind the Duchess of Sussex?), Zendaya, Cardi B, Harry Styles, and Billy Porter. Lyst also analyzed data to find the biggest fashion moments of the year (remember everyone trying to define camp for the Met Gala?) and viral products (a.k.a. that one Zara dress everyone and their mother wore).
You Might Also Like
