Metro-east credit union rebrands with new name and other changes. What members can expect

Jennifer Green
·1 min read

GCS Credit Union will soon be known as Revity Credit Union.

The new name takes effect on July 1, according to a press release.

Despite a new name and a new look, the credit union’s values and mission will remain the same.

“We are proud of our 82-year history and mission. We know change is constant, and we must adapt to our members’ needs. We will always stay true to our mission of serving our members, and are excited for this revitalization of the future,” Keith Burton, GCS Credit Union President and CEO, stated in the release.

A new website and mobile app are also coming in July.

Customers can learn more about the changes online at mygcscu.com.

GCS Credit Union first announced plans to rebrand at its 82nd annual meeting in March, according to an April story from the Illinois Business Journal.

At the time, Chairman Jim Devine addressed attendees stating, “This will be an exciting year! We will be rebranding the credit union as we strive to connect with our entire field of membership. This has been a decision that the Board has taken very seriously as we are all proud of our roots and want to honor our history.”

Based in Granite City, GCS Credit Union was established in 1941.

In addition to the Granite City office and branch, GCS has locations in Edwardsville, Pontoon Beach, Collinsville, O’Fallon, Alton and Fairmont City and serves 18 Illinois counties.

For more information, visit mygcscu.com.