Miami Heat unveil dramatic new finale edition of Vice uniforms; jerseys sales delayed due to pandemic
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The Miami Heat on Tuesday unveiled their latest -- and final -- Vice uniform concept, a design for the 2020-21 season that meshes the team’s previous approaches with pastel color schemes.
Per the Heat, the new style, termed, ViceVersa, “fast-forwards Vice to where it’s never been before: the Miami of a not-so-distant tomorrow. ViceVersa isn’t necessarily a destination -- it’s a feeling, a mood, an energy.”
The team’s release continues, “ViceVersa has duality -- existing as either pink or blue depending your point-of-view. It has singularity, sporting a design unlike any Heat or NBA uniform before it. But it also honors Heat history, with traces of previous Vice uniforms featured throughout. ViceVersa also leverages the uniform’s unique design via illusions, mirroring and reflections. The uniform celebrates the pink and blue gradient, which has been a staple in all of the previous Vice campaigns.”
Jennifer Alvarez, the Heat’s vice president of creative and digital marketing, explained the approach.
“In 2017, Vice began as a journey -- a trip back through time to a reality where 1988 never ended,” she said. “In 2018, we returned to the present for a series of sequel campaigns inspired by Miami’s many sides, beginning with the dark and serious ‘Vice Nights,’ then the more relaxed and mellow ‘Sunset Vice,’ and finally, the bright and energetic ‘ViceWave.
“Each campaign has pushed us further and further outside the creative confines of the Heat brand and each has been hugely successful and a ton of fun to work on. ViceVersa is a graphic microcosm that envisions the Miami Heat brand of the future.”
Due to productions delays related to COVID-19, ViceVersa jerseys will not be immediately available at the launch of the campaign. The Heat currently are taking preorders only for ViceVersa player jerseys.
ViceVersa player jerseys will be shipped according to the following schedule: Tyler Herro -- Jan. 21; Bam Adebayo, Jimmy Butler, Duncan Robinson and Kendrick Nunn -- Feb. 20; all other players -- May 15.
The HEAT will wear ViceVersa throughout the 2020-21 season. The dates will be determined once the regular season schedule has been released. Details are available at HEAT.com/ViceVersa.
ViceVersa merchandise will be available for purchase beginning at 12:01 a.m. Thursday exclusively online at TheMiamiHEATStore.com.
The 2020-21 NBA season opens Dec. 22.
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