(Bloomberg) -- Michael Bloomberg has spent more than a quarter billion dollars on political advertising since joining the Democratic presidential race, far outpacing all other candidates.
Bloomberg’s presidential campaign has spent $209.3 million on broadcast television time, $13.7 million on cable, $1.1 million on radio and $27.2 million on digital, according to data from Advertising Analytics, which tracks political ad spending.
The former New York mayor has spent $116 million more than fellow billionaire Tom Steyer, who is also relying on his personal fortune to fund his campaign. Bernie Sanders, the next biggest spender among Democrats, has purchased $26.8 million of media.
On the Republican side, President Donald Trump has spent about $46 million so far through two committees, mostly on digital ads.
Unlike his Democratic rivals, Bloomberg is focused on states holding their nominating contests later in the year. He’s spent $12.8 million in Los Angeles and $12.5 million in New York City, and has made seven-figure purchases of air time in other markets in California as well as in Texas, Illinois and Florida.
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This post is part of Campaign Update, our live coverage from the 2020 campaign trail.
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