Michigan music is the primary focus of this new radio service
Michigan's vast music scene and history is being broadcasted via a new radio station and app called The Sonic Coast.
The Sonic Coast was created by Detroit native Brian Maloney and primarily voiced by Deckerville native Jane Asher. Both have 40 years of broadcasting experience and have moved beyond Michigan's coastlines. However, Maloney and Asher both have said they still love their home state and its music scene. Maloney said he wanted to create a streaming service that focused solely on the rich music that comes out of the Great Lakes state.
"Growing up in Michigan, and then traveling around the world for work, I realized just what a special place Michigan is to have such a rich musical history that appears to never stop," Maloney said. "The amount of talent from there is incredible."
As of publication, The Sonic Coast is in its second week of broadcasting. It can be downloaded for free on the App Store or Google Play. Additionally, people can listen in by going to its website at www.thesoniccoast.com.
While Asher is the primary voice on The Sonic Coast and broadcasts five days a week, Maloney will also be a prominent voice. He said he will be broadcasting over the weekends. They will talk in between playing songs from various Michigan artists.
Asher and Maloney went to school together at Spec Howard and this project reconnected them. Asher said she was very interested when Maloney approached her to be the voice. She said its premise was right up her alley.
"It's very exciting to be involved with something about my home state," Asher said. "I rock so much Michigan. It's my pride and joy."
Asher said Maloney encourages her to work within her background and share what she knows about Michigan's Thumb and the Blue Water Area. She said The Sonic Coast gives her the freedom to express her passion for music and her love for Michigan.
The Sonic Coast has another tie to the Blue Water Area. Its logo was created by Caleb Malooley, member of the Gasoline Gypsies. Malooley said he pictured both of Michigan's peninsulas on the logo with a blue and green color scheme.
"I like to use big shapes that will take up the whole area, so I thought it would cool to make something that looked like a record," he said.
Maloney said he was inspired to create The Sonic Coast after he met and worked with the Gasoline Gypsies in North Carolina. He said the band was a reminder to him of how great and vast the music scene is in Michigan.
Maloney said The Sonic Coast will give Michigan artists a worldwide platform through its streaming. He said the station is all about promoting and celebrating music acts who deserve recognition. He said the station has seen a great amount of support already.
Contact McKenna Golat at mgolat@gannett.com or (810) 292-0122.
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This article originally appeared on Port Huron Times Herald: The Sonic Coast launched
