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In a video posted as a placeholder on the site’s web address, Mr Lindell explains the reasoning behind the founding of “Frank” and asks for potential users to input a phone number for early “VIP viewing” from Thursday.
Promising “a platform like no other”, he muddled through a description of it as a combination of Twitter and YouTube, saying the site will be able to handle the capacity of users he expects and will be “secure” because “we’re going to be attacked”.
“I have my own servers and everything,” he adds saying that he has spent millions of dollars developing the platform.
“We’re not going to be worried about Amazon taking it down or YouTube or Google or Apple and we are going to get our voice of free speech out there.”
When the site officially launches on Monday morning at 9am, the pillow entrepreneur promises to be online all day as part of a two-day “Frankathon” with “all your influencers on there”.
“All the cancels of our First Amendment rights we’re seeing right now, well guess what? It’s coming back,” he continued.
“You’re not going to have to worry about what you’re saying and worry about being able to speak out freely."
As to what he considers free speech, Mr Lindell claims that they “went back to our Founding Fathers and the Supreme Court and stuff” to see their definitions.
Further, Mr Lindell added: “You don’t get to use the c-word, the f-word, the n-word, or god’s name in vain … free speech is not pornography. Free speech is not ‘I’m going to kill you’. It’s very well-defined in our mission statement.”
The founder of MyPillow is a conspiracy theorist and staunch supporter of Donald Trump. He backed claims that the 2020 election was stolen from the former president.
Mr Lindell was permanently banned from Twitter in January 2021 for continuing to make unfounded claims that Mr Trump had won the election.
Following his ban he took over the MyPillow corporate account calling for Twitter CEO Jack Dorsey “to be found out” and that he should be “put in prison when all is revealed!”
MyPillow was also permanently banned from the platform.
A documentary by Mr Lindell called Absolute Proof , comprised of baseless allegations of voter fraud in the 2020 election, was removed from YouTube for violating rules regarding false election information.
He is also facing a $1.3bn defamation lawsuit from election machine company Dominion Voting Systems regarding his false claims about their role in the election.
Frank will join Parler and Gab, two other platforms pitched as alternatives to mainstream social networks. Both have restrictions on pornography but have been flagged by Google and Apple for not moderating extremist posts.