Millennial’s Holiday Preferences Are Saving The Christmas Tree Industry

Naomi Kennedy
Tress lined up at a Christmas Tree farm.
Tress lined up at a Christmas Tree farm.

Millennials have been blamed for “killing” a number of things from napkins to diamonds to the divorce rate, but in a shocking turn of events, the youngsters are now being thanked for their services, as Vox reports that the Christmas tree industry is thriving thanks to the resurgence of real Christmas trees that are the preferred choice of millennials.

According to Square Inc., a financial services company that partnered with the National Christmas Tree Association for their million-dollar “Keep It Real” campaign highlighting the benefits of real Christmas trees, the influx of millennials in the Christmas tree market are a major reason for the revival of live trees and a profitable industry for the first time in years.

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