Sen. Bernie Sanders Retains Lead While Senator Elizabeth Warren Is Mired In Third-Place, Behind Former Vice President Joe Biden, Among Young Voters
South Bend, Indiana Mayor Pete Buttigieg, a millennial who enjoys strong support among a broad population of registered voters, is barely resonating with 18- to 29-year-olds, the demographic that he should be winning, according to the inaugural Forbes Under 30 Voter Survey, powered by Zogby, the largest polling project among young voters.
With results that appear to contradict conventional wisdom, the Forbes Under 30 Voter Survey in partnership with John Zogby Strategies shows that Buttigieg commands only 3% of support from young voters, putting him in sixth place among Democratic contenders, tied with Minnesota Senator Amy Klobuchar and Hawaii Representative Tulsi Gabbard. Vermont Senator Bernie Sanders leads the pack with 32% of support, while Massachusetts Sen. Elizabeth Warren falls to a distant third place commanding only 9%, tied with former New York Mayor Mike Bloomberg, and behind former Vice President Joe Biden at 16%. Social entrepreneur Andrew Yang polls fifth at 8%, followed by Buttigieg, Klobuchar and Gabbard.
"Millennials and Generation Z are defining the issues that are shaping this year’s presidential contest, but they also appear to back candidates who they think have the most-realistic chance of ousting President Donald Trump in November," said Randall Lane, Forbes Chief Content Officer and architect of the new survey who has written about the results here. "Through our Under 30 platform, which celebrates the up-and-coming entrepreneurs, we’re acutely aware of the predictive power of this historically under-polled demographic. With our Forbes Under 30 Voter Survey, powered by Zogby, we have a finger on the pulse of what this community is thinking politically, a precursor to deciding who ultimately will earn the Democratic nomination and compete for the White House in November."
Overall, the Forbes Under 30/Zogby survey finds that Sanders’ lead is substantial among Democrats, Independents, men, women, progressives, liberals, whites, African Americans and the LatinX community. Among this demographic of young voters, Senator Sanders beats President Trump 58% to 34%, versus 51% to 34% for Biden, 51% to 36% for Warren and 50% to 34% for Bloomberg.
"We know from history that the young vote, when harnessed and unleashed, can have huge consequences on the election," said Jeremy Zogby, Partner and Managing Director of John Zogby Strategies. "The Young Voters survey we’re conducting with Forbes is an important barometer of what will happen not only this year but in five- to 10 years, as this young cohort becomes the next wave of leaders in business and society."
The Forbes Under 30 Voter Survey, powered by Zogby polled 1,014 American voters aged 18-29 – including 650 likely Democratic or caucus voters – on Jan. 19 and 20. The project will continue to poll young voters until election day.
About John Zogby Strategies
John Zogby Strategies, the premiere polling and data analytics firm, has for four decades worked with governments – both big and small – Fortune 10 and Fortune 500 companies, startups, small non-profits and the United Nations, political candidates from the local sheriff to the presidency of the United States, and has polled in over 80 countries, led by pollster, author, and trend-spotter John Zogby, founder of the firm, and joined by his sons Benjamin and Jeremy.
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