The Minority-Owned Brands to Shop From on Amazon Prime Day and Beyond

Prime Day begins June 21 and we're sure you've been on the lookout for the best finds to shop for—we're right there with you! This year's Prime Day will include millions of deals and sifting through the options can be overwhelming whether you're searching for lightning steals or specials pieces. Look no further—we're here to make Prime Day 2021 run as smoothly as possible.

One thing we're excited to see is Amazon's initiative to support small and medium-sized businesses, specifically highlighting artists and minority-owned brands. More than ever, we see the power in celebrating the stories of business owners and the importance of integrating this support into our regular shopping consciousness. The visibility of brands led by Black, Asian and Pacific Islanders, and Latinx are front and center on Amazon's curated shop. The landing pages for Amazon Handmade and Amazon Launchpad also champion small businesses.

All Amazon Prime members have the opportunity to earn a $10 credit when they spend $10 on the listed small businesses until June 20 to use until Prime Day comes to a close, June 22 at 11:59 PDT. If you're not a member, sign up here to participate in one of the biggest shopping days of the year. While small by connotation, these businesses have a huge impact. From Prime Day 2021 and beyond, look through the list below for what we hope will be your new favorite items for your home.