This mint blue 1967 Toyota Land Cruiser is serving up drinks around Knoxville

There's a mint blue 1967 Toyota Land Cruiser FJ40 serving up draft cocktails at events around East Tennessee.

Olmsted Bev Company is a beverage truck that serves alcoholic and non-alcoholic drinks by the keg for any event, from weddings to mocktail parties.

The company was started by Jennifer and Chas Olmsted, who moved to Maryville from California almost two years ago. With backgrounds in hospitality, they wanted to start a catering company that offered something different, leading them to create a mobile bar from their custom car.

"We were kind of thinking of with our backgrounds, 'What would we like to do?' We've kind of thought about this business. And then when we got out here and realized it's a pretty untapped market," Chas said.

Owners of Olmsted Bev Co. Chas and Jen Olmsted, pose for a photo next to their 1967 Toyota Land Cruiser, which serves as a mobile beverage vehicle, in Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.
Owners of Olmsted Bev Co. Chas and Jen Olmsted, pose for a photo next to their 1967 Toyota Land Cruiser, which serves as a mobile beverage vehicle, in Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.

The couple works with clients to set the drink menu, orders the ingredients and mixes up batches. Then they pull up to an event and serve drinks from the side of the Land Cruiser.

The mobile bar can serve beer, wine and craft cocktails on draft through four kegs in the car and two kegs set up in a pull-behind "barrel wagon" trailer. They can also serve made-to-order drinks, like Old Fashioneds or other classic cocktails.

Smaller events might cost $250-$300, whereas larger events might cost $800-$1500.

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Jennifer used her experience working weddings and events to drive the business.

"We know beverages, we know how to do them well, and that's kind of what we want to bring to the table, whether it's on the small or large scale, that to do it properly," she said.

Custom-built Land Cruiser

Jen Olmsted, co-owner of Olmsted Bev Co., poses for a photo in Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.
Jen Olmsted, co-owner of Olmsted Bev Co., poses for a photo in Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.

There are drink vehicle companies that operate around the country, but the Olmsteds  wanted to stand with their mobile bar.

They worked with Custom Built USA to create the tap vehicle and chose its features, including the color and tires.

"We looked at lots of cars. We wanted something more unique," Chas said. "There's a lot of tap vehicles out there that all tend to look like these gangster vehicles throughout the country, which are great. They're beautiful cars. But we wanted to stand out and be different and have our own uniqueness."

"It's been really great just being able to dream this out from scratch," Jennifer said.

Keep it in the family

Cocktails, mocktails, and beer, poured by Olmsted Bev Co. are seen In Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.
Cocktails, mocktails, and beer, poured by Olmsted Bev Co. are seen In Maryville, Tuesday, July 5, 2022. Olmsted Bev Co. is a mobile beverage company, serving beverages on tap from unique vehicles.

The two chose a business name inspired by their family history.

"So I'm a sixth generation cousin, five times removed from Frederick Law Olmsted, who is the like godfather of national parks and agricultural architect," Chas said.

Frederick Law Olmsted is best known for his work in creating Central Park, the U.S. Capital Building and North Carolina's Biltmore Estate. Olmsted's love for nature and influence on the world of agriculture and architecture resonated with Chas and Jennifer.

"We'd like to in time, if we could get to a point where we're doing better, that we can package that in somewhere where we're we are giving to national parks or to the Frederick Law Olmsted Conservancy," Chas said.

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For now, they are focused on growing their company so that it can become their primary source of income. Jennifer plans on running the business full time and building community connections as they settle in as Tennesseans.

"We're excited to be out in Eastern Tennessee," Chas said. "Part of why we wanted to start this business was to get immersed in the culture and with the people and be a part of the community out here, not just live here and go to school. But this extra step in that direction is really going to get us out there to just to be a part of Tennessee."

Olmsted can be found through their website as well as on Instagram.

This article originally appeared on Knoxville News Sentinel: Knoxville mobile bar caters weddings, events from Toyota Land Cruiser

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