Mitsubishi Motors wants a 100% electric fleet by 2035. Here's how they plan to get there:

Melonee Hurt, Nashville Tennessean
·2 min read
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Mitsubishi Motors North America, Inc. shared plans early Friday to accelerate efforts toward a sustainable, carbon-neutral future by working to reduce vehicle CO2 emissions by 40% and a reduction in operational CO2 by 50% by 2030.

The company added it will move to make 50% of its global sales electric vehicles by 2030 and 100% by 2035, which will include plug-in hybrids, hybrids and pure EVs.

Dubbed "Challenge 25," the company's three-year-plan aligns corporate direction to reinforce the company's environmental commitment.

These goals will be made possible through more aggressive investment in research and development and capital spending, particularly in areas of electrification, IT and new business. The company will also make a $1.5 billion investment in battery sourcing to achieve its EV sales target in 2030.

Mitsubishi Motors North America's headquarters in Franklin, Tenn.
Mitsubishi Motors North America's headquarters in Franklin, Tenn.

Details of where those investments will be made weren't available.

But, during the next three years, Mitsubishi plans to:

  • Build upon the momentum already started globally with sales successes, segment-leading product launches, industry awards, and regional successes; strengthen brand reputation; and maintain stable earnings for the company through specific regional strategies.

  • Accelerate EV development toward the company’s goal of carbon neutrality, and enhance collaboration with Renault-Nissan-Mitsubishi Alliance partners.

  • Continue the technology innovation and digitalization already begun, as well as expand into new areas of business growth.

The company said in a release as it relates to North America specifically, the next three years of business will see an enhanced and electrified lineup in the market, a closer cooperation with Nissan and growing the company's leadership position digitally across global markets.

"Coming off of two straight years of year-on-year retail sales growth and being named the number one mass-market brand in JD Power’s 2023 Customer Satisfaction Index study, momentum is on the company’s side in the U.S. right now," the release said.

The Mitsubishi Outlander PHEV (plug-in hybrid electric vehicle) is just one example of ways the company is working toward an all-electric fleet by 2035.
The Mitsubishi Outlander PHEV (plug-in hybrid electric vehicle) is just one example of ways the company is working toward an all-electric fleet by 2035.

Mitsubishi Motors North America has headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, New Jersey, Texas and Florida.

Melonee Hurt covers growth and development at The Tennessean, part of the USA TODAY Network — Tennessee. Reach Melonee at mhurt@tennessean.com

This article originally appeared on Nashville Tennessean: Mitsubishi Motors North America wants 100% electric fleet by 2035. Here's how they plan to get there: