The Model Who Protested Gucci's Straightjackets Says It Was a "Simple Gesture" Compared to the Bravery of Those With Mental Health Issues

On more than one occasion, we've seen designs at Fashion Week that have caused us to wonder, “Um, in what world did this seem like a good idea?” There’s been cultural appropriation, confusing styling choices, and, in the case of Gucci’s Spring 2020 collection, there were straightjackets worn by models who came down the runway on a conveyer belt.

Ayesha Tan-Jones, a model who was cast in the show, opted to peacefully protest while in front of the cameras. Before stepping out, the model wrote "Mental health is not fashion" on the palms of their hands using black ink, sending a powerful message to both the world and one of the most prestigious fashion houses out there.

Victor Boyko/Getty Images
Victor Boyko/Getty Images

Afterward, Tan-Jones took to Instagram to further explain their decision.

“As an artist and model who has experienced my own struggled with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar, and schizophrenia, it is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment,” they wrote.

The model added that straightjackets, “are a symbol of a cruel time in medicine when mental illness was not understood and people’s liberties were taken away from them while they were abused and tortured in the institution.”

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Hello ✨ I just want to say Thank You for all the support so many of you have given me since I lifted my hands in peaceful protest on the Gucci Runway show yesterday 💖 I feel very blessed to be surrounded by supportive comrades, and to know that there are so many people sharing support online for this action ✊🏽 I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday. To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU ! ☀️ The support people have shown to my act is more than I could imagine, so I only trust that we will share this same support to our friends, siblings, loved ones, acquaintances, internet friends or even strangers, who might be going through tough times with their Mental Health. Showing up for them may come in many forms, check in via text or DM, listen to them with patience and without judgement, offer a helping hand with household tasks like food shop, cooking or cleaning, regularly remind them how amazing and strong they are, but also that is okay feel the feels too, Lets show up for people with mental health and help end the stigma together !🌻 Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straightjackets, and without their support I would not have had the courage to walk out and peacefully protest. Some of us have chosen to donate a portion of our fee to mental health charities who are doing amazing work for people today! Below are tags to some amazing charities that I encourage, if you have the resources and capacity to, please donate in any way you can, and in my linktree ( in bio ) is a google doc to websites for more charities ! <3 Also, please comment any other Mental Health organisations globally you would like to support and share, as my resources are UK/US based currently 💫 blessings, love & rage - Ayesha / YaYa 🌈 ✨ ✨ ✨ @mindcharity @mermaidsgender @qtpocmentalhealth @stonewalluk @switchboardlgbt @lgbtswitchboard @papyrus_uk

A post shared by YaYa Bones (@ayeshatanjones) on Sep 23, 2019 at 3:17am PDT

"I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday," they said. "To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU!"

They also revealed that many of the other runway models "felt just as strongly" about the straightjackets that they did, and said there was plans to donate a portion of their fees to charity, before shouting out some such as Mind, Mermaids UK, and Stonewall UK, among others.

According to a statement from Gucci Creative Director Alessandro Michele, the collection wasn't meant to be disrespectful, but was actually, "about humanity and uniforms. A uniform is something that blocks and constrains you — that makes you anonymous. That makes you follow the direction of travel." To him, straightjackets are "the highest type of uniform."

There is no plan to actually sell the straightjackets, as they were just meant to make a statement during the show.