But at the same time, cryptocurrency developers have traditionally spent too little time designing the business-use case for their coins and tokens, then only realizing after the launch that their idea is yesterday's news. Time and again, we see launches that copy a previously successful coin–“coin x is the new Bitcoin,” for example. Yet the market already has Bitcoin, and it continues to be in demand–as evidenced by the 18 millionth Bitcoin being mined only last month.

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