More than half of all voters have seen Michael Bloomberg's campaign ads, poll finds

Brendan Morrow

Former New York City Mayor Michael Bloomberg has already gotten his 2020 ads in front of a majority of voters, a new poll has found.

In a Suffolk University/USA Today poll released Tuesday, 58 percent of registered voters said they've seen Bloomberg's ads, while 40 percent said they haven't.

Since officially jumping into the 2020 Democratic primary in late November, Bloomberg has been hitting voters with an onslaught of advertising, spending more than $100 million on TV ads, The New York Times reports. In about a one-week period in late November and early December, FiveThirtyEight reports two of his ads ran 19,006 times, while the ads of every other Democratic candidate combined aired only 10,337 times.

"In fact, in just over a week, Bloomberg spent more than one-third of what the rest of the Democratic field has spent all year long," FiveThirtyEight reported.

Among the voters in this poll who saw Bloomberg's ads, the majority, 58 percent, said they were either not very convincing or not convincing at all. Still, Bloomberg did come in fifth place among Democratic primary voters in this poll with six percent support, behind former Vice President Joe Biden, Sen. Bernie Sanders (I-Vt.), Sen. Elizabeth Warren (D-Mass.), and South Bend, Indiana, Mayor Pete Buttigieg.

The Suffolk University/ USA Today poll was conducted by speaking to 1,000 voters nationwide over the phone from Dec. 10–14. The margin of error is three percentage points. Read the full results at Suffolk University.

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