The Most Discounted New Cars Right Now

·6 min read

These models are selling below their sticker price, according to CR's exclusive analysis of car deals

2022 Jeep Gladiator Rubicon

By Jeff S. Bartlett and Todd Young

Discounts on cars are becoming as hard to find as cars themselves because of the pandemic and related supply and demand forces. But Consumer Reports’ analysis shows that there are still cars, trucks, and SUVs that are selling for less than the sticker price. Often, these are specific trims or drive-wheel configurations rather than savings being consistent across a model range.

We recently published the best nationwide incentives for models recommended by Consumer Reports, the best new-car deals and the best new SUV deals. Those forward-looking pieces show where the best deals on cars and SUVs can be found.

For the analysis presented here, we looked back at recent transaction data from to see where people are finding significant savings off the sticker price. The discounts are smaller than usual, although there’s still potentially more money to be saved on many vehicles with negotiation and shopping around. The savings can often be a couple percentage points more than the typical transaction.

This underscores the importance of knowing how much room is available for negotiation and what others have paid, information that’s available on our car model pages. Extra savings are available, but people are leaving money on the table.

Most months there are a few models that are given an extra push with incentives tied to supply and/or a coming redesign. Automakers and dealerships need to make room for new vehicles. These days there’s plenty of room, but some models are still more popular than others. With gas prices soaring, it is no wonder that the list this month skews toward thirsty models.

Transaction prices remain elevated for most models, though, and the amount you can save varies greatly by model. It might seem surprising, but there are many vehicles that are selling for close to the manufacturer’s suggested retail price. Supply and demand still rule the day.

For this list, we focused on what people paid and didn’t limit the selections to models that meet the stringent criteria to be recommended by CR. We identified 10 that are selling for below their sticker price. Clearly, inflation and elevated gas prices are having an impact. There are many higher-end models that we skipped over from BMW, Jeep, Maserati, Mercedes-Benz, as well as full-sized and heavy-duty pickup trucks. Thirsty + expensive often adds up to favorable prices these days compared with MSRP.

In this unusual market, it pays to be flexible because choices at dealerships now are limited. In fact, some of these deals are on a rather specific version, such as rear drive, when all-wheel drive may be more desirable.

Of course, you may be able to negotiate an even lower price, but bear in mind that there’s a limit to how low prices can go, especially as demand is often outstripping supply these days. And as we have found in buying cars for testing, a decent deal can vanish quickly, so you may need to act quickly.

Something else to keep in mind is that deals can vary not only by vehicle but also by geographic region. Being armed with the latest information on pricing, rebates, and transaction prices in your area can help you net a good deal.

The most discounted cars are primarily 2022 models, with one 2023, and they’re listed below in descending order of savings off MSRP by percentage. The savings that other buyers have recently experienced on these vehicles are 1 to 10 percent off the original price.

Among these featured vehicles are two pickup trucks. There are a number of variations of light-duty and heavy-duty trucks that are selling for less than sticker price, but the prices vary widely based on the configuration.

Pricing details on these versions and other trims are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information. CR members can log in to see the car ratings.

Even though these deals are relatively good, it’s wise to buy when the time is right for you. Dealerships are happy to sell you a car anytime. But the market is likely to improve, so waiting could be a good idea. (If you want to buy now, read about CR’s Build & Buy Car Buying service below.)

See all current best new-car deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Alfa Romeo Giulia: 10% Off

2022 Alfa Romeo Giulia

2022 Alfa Romeo Giulia Sprint RWD
MSRP: $43,350
Average savings off MSRP: $4,119
Average transaction price: $39,231

Alfa Romeo Stelvio: 4% Off

2022 Alfa Romeo Stelvio

2022 Alfa Romeo Stelvio Sprint RWD
MSRP: $45,550
Average savings off MSRP: $1,789
Average transaction price: $43,761

Jeep Gladiator: 3% Off

2022 Jeep Gladiator

2022 Jeep Gladiator Rubicon
MSRP: $49,110
Average savings off MSRP: $1,309
Average transaction price: $47,801

BMW X3: 2% Off

2022 BMW X3

2022 BMW X3 xDrive30i AWD
MSRP: $45,700
Average savings off MSRP: $935
Average transaction price: $44,765

BMW X5: 2% Off

2022 BMW X5

2022 BMW X5 sDrive40i
MSRP: $60,600
Average savings off MSRP: $918
Average transaction price: $59,682

Cadillac XT4: 1% Off

2022 Cadillac XT4

2022 Cadillac XT4 Sport FWD
MSRP: $39,395
Average savings off MSRP: $551
Average transaction price: $38,844

Volvo XC60: 1% Off

2022 Volvo XC60

2022 Volvo XC60 B5 Momentum FWD
MSRP: $42,650
Average savings off MSRP: $468
Average transaction price: $42,182

Land Rover Discovery Sport: 1% Off

2022 Land Rover Discovery Sport

2022 Land Rover Discovery Sport SE
MSRP: $46,700
Average savings off MSRP: $391
Average transaction price: $46,309

Cadillac XT5: 1% Off

2023 Cadillac XT5

2023 Cadillac XT5 Luxury FWD
MSRP: $44,195
Average savings off MSRP: $317
Average transaction price: $43,878

Mitsubishi Outlander Sport: 1% Off

2022 Mitsubishi Outlander Sport

2022 Mitsubishi Outlander Sport SE Special Edition 2.0 FWD CVT
MSRP: $25,195
Average savings off MSRP: $140
Average transaction price: $25,055

Tips for Buying a New Car

There are a lot of things to consider when buying a new car. On the “Consumer 101” TV show, Consumer Reports expert Kelly Funkhouser explains to host Jack Rico what to look for before taking a test drive.

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