Here are the most popular Halloween costumes of 2023, according to Google

James Powel, USA TODAY
Updated ·2 min read

The country is in the thick of spooky season, and if you're still deciding on a costume for Halloween, Google's Frightgeist site can offer ideas.

The tech giant's annual microsite uses search data to list the top costumes both nationally and regionally.

Don't be surprised to see multiple iterations of Barbie at Halloween parties this year, as the cultural dominance of the Greta Gerwig film has the costume at the top of multiple lists.

While pink may dominate overall, Frightgeist offers a variety of costume ideas for the young, old and four-legged.

These are the most popular costumes for Halloween 2023.

The display of Barbie costumes at the Spirit Halloween store in North Canton. Tuesday, Oct. 3, 2023
The display of Barbie costumes at the Spirit Halloween store in North Canton. Tuesday, Oct. 3, 2023

Most popular costume 2023

For the first time in three years, witches have been knocked off their pedestal as the most searched for costume with Barbie taking the top spot. Spider-Man stays in the top three, sliding down one spot to make way for princess at number two.

In what may be the upset of the year, Taylor Swift does not feature in the top 20, landing at 22.

  1. Barbie

  2. Princess

  3. Spider-Man

  4. Witch

  5. Fairy

  6. Wednesday Addams

  7. Dinosaur

  8. Cowboy

  9. Ninja

  10. Bunny

Juno, dressed as a Western Barbie, walks the stage with owner Cassia Johnson at Civic Center Park during the Tour de Corgi costume contest in Fort Collins, Colo., on Saturday, Oct. 7, 2023.
Juno, dressed as a Western Barbie, walks the stage with owner Cassia Johnson at Civic Center Park during the Tour de Corgi costume contest in Fort Collins, Colo., on Saturday, Oct. 7, 2023.

Popular costumes for couples, babies and dogs

Given that Barbie tops the most popular list, it comes as no surprise that Barbie and Ken lead the list for most searched couples costumes (Ryan Gosling's abs not included).

  1. Barbie and Ken

  2. Mario and Luigi

  3. Bonnie and Clyde

  4. Cosmo and Wanda

  5. Lilo and Stitch

The most searched family costumes centered around movies and shows that are available on streaming services typified by the latest entry into the Addams Family cannon, "Wednesday," playing on Netflix.

  1. Addams Family

  2. Toy Story

  3. Mario

  4. Flintstones

  5. Monsters, Inc.

Jude Moquin swings out in a high flying spin in his Spiderman costume with help from his dad Cameron.
Jude Moquin swings out in a high flying spin in his Spiderman costume with help from his dad Cameron.

The movie franchise "Toy Story" lands at the top of the list of most searched costumes for babies, with Woody's loyal sidekick Slinky Dog No. 1. The horror character Chucky also appears on this list, proving that frights are for any age.

  1. Slinky Dog

  2. Pebbles and Bamm-Bamm

  3. Chucky

  4. Barbie

  5. Theodore Chipmunk

Halloween is not limited to bipeds as people across the country are searching for costumes for dogs. Chucky costumes are also in fashion for the four-legged friends as it tops the dog searches and is the only costume to appear on both the baby and dog lists.

  1. Chucky

  2. Spider

  3. Cow

  4. Scooby-Doo

  5. Stitch

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Popular costumes across the US by city

While Barbie held an iron (or in this case plastic) grip on the top spot across the country, there is some regional variation in the most popular costume choice.

In Lafayette, Indiana, cop held the top spot while other cities in the area rode the pink wave and chose Barbie. In Presque Isle, Maine, Minnie Mouse takes the top spot, and pirate was the most searched for costume in Alexandria, Louisiana.

This article originally appeared on USA TODAY: 2023 most popular Halloween costumes, according to Google