It's safe to say that you probably have at least one IKEA piece somewhere in your home. Maybe you've kept the piece in its original state, admiring the simplistic, minimalist design. Or maybe you fixed 'er up with a fresh coat of paint, or by using one of these genuis IKEA hacks. Whether you shop the Swedish retailer for pieces to make over or not, your first stop before starting any project (home decor related or not) is often Google. But what exactly are you typing into the search bar when it comes to IKEA furniture? And is it the same as someone who lives on the opposite side of the country?
Homes.com recently dove into Google search history to see which specific products and general categories tend to catch the eyes of their customer bases per state. Here's what the study showed.
The Billy bookcase is the most searched-for product in 22 states. As a utilitarian storage piece that comes in an abundance of finishes and could fit with many styles, it's not surprising that Billy tops the list. Following that is the Stockholm rug, the graphic black and white striped piece, which is the most sought-after product in four states. Then tied for third place are the Helmer drawer unit, Lack wall shelf unit, and Markus office chair, each dominating product search in three states.
The study also looked at how regions may affect product searches. Billy takes the gold once again, being the most searched-for product in the Midwest, Northeast, and South regions of the country. But over in the West, consumers are searching for products searches like the Alex drawer and the Lack table.
Some other interesting finds include that the $1.49 reusable IKEA bag is the most searched-for product in New Jersey and New York. We can't blame them—it is a pretty hefty bag that honestly everyone could use. Also the $9 Fintorp rail was the most searched-for product in Florida and Pennsylvania. This hanging rail can be hacked into a pretty nifty charging station. And the Malm dresser caught the eyes of those residing in Washington D.C and Wyoming. This classic piece can be refashioned into a elegant dresser with a few strokes of a brush or some easy-install hardware—here are our fave makeovers.
Now that we've got the lowdown on what specific IKEA products people are perusing for online, let's dive into what general items are being searched. This covers the Google searches by users who are not entering specific IKEA product names, like Gunrid, IKEA's *amazing* air-purifying curtains, but instead are just looking for curtains that IKEA makes.
The most searched-for IKEA item in the country is a desk, as "IKEA desk" is the most searched-for item in nine states. After that comes bed, followed by a tie for "IKEA drawers" and "IKEA chair." Homes.com pointed out that desk and bed searches might be coming from college students or new apartments dwellers who are in need of basic furniture for their new crib.
Lastly, the study broke item searches up by region. The Midwest was searching the most for IKEA carts. Perhaps the middle of the country loves to entertain? The South was searching for drawers and desks, while the Northeast wants IKEA floor lamps and chairs. And the West just wants to hit the hay; their top search is for beds.
Other interesting findings include state by state breakdowns. An "IKEA daybed" is the most sought-out item online for both Connecticut and Virginia—and the smart way to host guests when you don't have the luxury of a guest room. Texas and Florida residents seem to have a hankering for "IKEA vase," perhaps to display fresh bouquets all year long, which is scientifically proven to promote good health. And Michigan and Ohio are keying "IKEA Ottoman" into Google, but honestly, who doesn't want to put their feet up after a long day at work?
Are these results in line with what you're searching for? Do you think where you live affects what pieces you might want in your home? Check out the whole study here.
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