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While Glossier has become the first word in Gen Z beauty, teenagers are quickly adding another contender to their holiday wish list.
Paula's Choice, established in Seattle in 1994, was cited by teenage beauty fans as the second most in-demand brand after Emily Weiss' offering.
The fashion and culture website Man Repeller polled its youngest readers through Instagram DMs (how else?!) in a recent survey. Among this year's skincare must-haves — jade rollers and gua sha tools — people had their eyes fixed on products from the brand, which is known for its minimal packaging and effective ingredients.
A quick glimpse at Paula's Choice Instagram shows no shortage of testimonials from fans with all types of skin concerns.
One devout user, Sofi Johanssonn, said: "The Paula's Choice Skincare brand is a blessing for my skin and they have the absolute best products I have tested! I have probably half the assortment in my bathroom cabinet. I’ve gotten nice glowy skin; I used to have acne, red and irritated skin. Thank you for saving me every day."
Whether your biggest concern is acne, uneven skin tone, redness or dehydration, there's a product for you to swipe right for.
Order by December 20 to receive your skincare goodies in time for Christmas Eve. As if you needed more incentive, there's currently 15-25 percent off sitewide.
Here's a shortlist of what the brand's top products can do for you:
Skin concern: Breakouts
For many teenagers, salicylic acid is a bathroom cabinet staple. This gentle leave-on exfoliant helps tackle acne while ghosting the red marks left behind by past breakouts. The lightweight formula can be used up to twice a day to spring clean your pores, no matter what season it is.
Skin concern: Blackheads
Get more bang for your buck with this set of three hard-working products. By now, Paula's Choice 2% BHA Liquid Exfoliant is a veritable cult-status product among people of all ages and varying skincare woes. This trio purports to keep your complexion smooth, restored and visibly clearer.
SHOP: Paula's Choice Get Glowing Trio, $65
Skin concern: Dryness
If your skin is in need of a tall glass of water, look no further than the miracle ingredient hyaluronic acid. A known humectant, it pulls moisture from the air and traps it into your skin, delivering instant hydration. This best selling booster can be used alone or added to your current go-to moisturizer; making it easier than ever to achieve dewy, glowing skin.
SHOP: Paula's Choice Hyaluronic Acid Booster, $30.60
Skin concern: Redness
When it comes to soothing and concealing redness, it's important not to further aggravate and dry out the skin. This comprehensive set covers all bases, with products created specifically to nourish and preserve skin barriers in a gentle manner.
Skin concern: Uneven skin tone
If brightening and evening skin tone is on your agenda, look no further than vitamin C. With 15% pure vitamin C, this convenient booster — which can be used alone as a serum or mixed into moisturizer — will result in a radiant appearance with diminished signs of aging and pollution.