Must Read: The CBD Craze Continues to Grow, Schiaparelli Creative Director Exits the Brand

Whitney Bauck

Plus, Miroslava Duma's Mueller report cameo.

Photo: Courtesy of Dylan Warmack/Nice Paper

These are the stories making headlines in fashion on Friday.

Any way you slice it, CBD is on the rise
According to a number of data firms, interest in CBD is seeing nothing but growth. Demand for CBD oil has grown 209% year-over-year, with CBD lotion in particular driving a surge in online searches. Beauty brands like Josie Maran and Kiehl's have seen their engagement grow on social media when they mention CBD, and fashion and beauty influencers increased their mentions of cannabis 61% over the past year. {WWD}

Bertrand Guyon leaves Schiaparelli after four years
After four years as creative director at Schiaparelli, Bertrand Guyon is exiting the French couture house. His departure is rather unexpected, as recent investments from the brand's owner seemed to indicate that Guyon's contributions to the house's legacy were satisfactory. There's no word yet on where Guyon is headed next — or who will take his place at Schiaparelli. {Vogue}

Miroslava Duma named in Mueller report
Russian fashion investor, entrepreneur and street style star Miroslava Duma has long been a controversial figure in fashion, most memorably for her use of transphobic and racist language. Now there's another eyebrow-raising item to add to her list: Duma is named in the Mueller report as "a contact of Ivanka Trump's from the fashion industry" who invited the Trumps to the St. Petersburg Economic Forum in 2015. {Garage}

What to keep in mind when building a DTC business
With department stores floundering, selling direct-to-consumer is growing ever more appealing to brands. How to do it well? Brands should make sure to know themselves and hone their story, grow slowly and strategically, expand their offerings, experiment before committing and aim for quality rather than quantity in wholesale partnerships. {Business of Fashion}

The challenges of launching a CBD brand
Though CBD beauty and wellness products are more in-demand than ever, there are still plenty of trials waiting for brand founders in the burgeoning space. Payment processors can be wary of working with the "high-risk" product; lab testing is necessary to prove products contain what they claim as well, but the FDA has yet to offer much real regulation. Still, considering the growing interest from consumers, those are challenges quite a few brands are willing to take on. {WWD}

What Neiman Marcus's Fashionphile investment means for resale
Neiman Marcus announced an investment in online secondhand store Fashionphile this week, making it one of the biggest retailers to align itself with the resale market. It likely won't be the last major player to do so: As millennials and Gen Z gravitate more and more toward resale, brands that figure out how to service that desire from within rather than letting customers go elsewhere to find their goods secondhand are likely to come out ahead. {Business of Fashion}

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