Must Read: What Removing Instagram Likes Would Mean for Brands, Karl Lagerfeld's Lasting Influence on Fendi
Plus, the fashion industry is getting creative with how to limit its environmental damage.
These are the stories making headlines in fashion on Thursday.
Instagram's experiment with removing likes prompts brands to look at more sophisticated metrics
If Instagram decides to hide likes, brands and influencers will need to reposition their marketing efforts from looking at follower sums, likes and engagement rates to focusing on more meaningful data. Some marketers are already utilizing additional telling metrics, such as demographic data, impressions and Instagram Stories performance. {Vogue Business}
Karl Lagerfeld's lasting influence on Fendi
Silvia Venturini Fendi reflects on her families fashion house before, during and after the late Karl Lagerfeld, while preparing for her first women's ready-to-wear show. "Karl was with Fendi for 54 years, so it doesn't sound 'natural' to refer to 'the Karl Lagerfeld era,'" she said. "Now it's just the way we all think here." {Business of Fashion}
The fashion industry is getting creative with how to limit its environmental damage
The fashion industry, which is known as one of the planet’s most polluting trades, is attempting to be more eco-friendly in the midst of the environmental crisis. Brands are doing so by recycling fabrics, using natural dyes and cutting down on waste in production. {Reuters}
Despite China's Instagram ban, the app remains a valuable marketing asset
Instagram was banned by the Chinese government in 2014 and has long trailed behind other apps in the country, such as WeChat, Weibo and now social e-commerce platform Xiaohongshu. But those who do use the app are often well-educated, well-traveled and affluent members of the Chinese population who access Instagram through VPNs. Because of this demographic, brands still have marketing success in China despite the ban. {Business of Fashion}
Teen Vogue announces notable 2019 Summit speakers
Teen Vogue is back with its third-annual Teen Vogue Summit, and the event is equipped with some big-name speakers, including Busy Philipps, Jackie Aina, Nicole Richie, Evan Rachel Wood, Sofia Carson, Sophia Bush, Aimee Song, Camila Cehlo and more. The Teen Vogue Summit is a three-day event designed to help attendees build personal brands, develop a social media presence, make business connections and new friends, as well as inspire change in communities. This year, it will be held from Nov. 1-3 in LA. More information about the event can be found here. {Fashionista inbox}
Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.
