The newest Chick-fil-A restaurant on the Grand Strand will open Thursday and will celebrate the occasion by honoring 100 “local heroes.”
The fast food restaurant is opening at the Myrtle Beach Mall in the Briarcliffe Acres area, near the Grand Strand’s northernmost Hooters Restaurant, Bass Pro Shops and the new Twin Peaks restaurant.
Chick-fil-A often awards the first 100 customers one Chick-fil-A sandwich meal per week for a year, but at this opening, the company has instead identified 100 police officers in North Myrtle Beach and Atlantic Beach and will surprise them with free Chick-fil-A for a year.
Additionally, Chick-fil-A has partnered with Feeding America to make a $25,000 donation to a local food bank.
The Myrtle Beach Mall Chick-fil-A is locally owned and operated by North Carolina native Jeff Cash, who also operates a Chick-fil-A in North Myrtle Beach. He will employ aboiut 100 full- and part-time workers, according to the company.
The new Chick-fil-A will be open for mobile ordering, dine-in and multi-lane drive-thru service, with third-party delivery available in the near future.
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Chick-fil-A has been using technology to become more efficient for customers with contactless ordering and payment through the Chick-fil-A app, and workers with iPads outside to take orders and speed up drive-through service.
The restaurant chain has at least eight other locations on the Grand Strand, including in Myrtle Beach, North Myrtle Beach, Conway, Carolina Forest and Murrells Inlet.