NAFO Summit, community combating Russian propaganda, makes waves in Vilnius
The inaugural NAFO (North Atlantic Fella Organization) Summit took place in Vilnius, the capital of Lithuania, on July 8, attracting a virtual community that employs humor to counter Russian disinformation and raise funds in support of Ukraine.
The event offered online ticket purchases and was inaugurated by Gabrielius Landsbergis, the Lithuanian Minister of Foreign Affairs. The summit featured various speakers, concluding the first day with a “rehearsal of a beach party in Crimea.”
“Welcome, NAFO fellas, to the inaugural NAFO Summit in Vilnius, a historic gathering,” proclaimed Estonian Prime Minister Kaja Kallas, who joined the event via video call.
“NAFO is a living example of how humor, intellect, and enthusiasm can disarm Russian disinformation. Behind each fella stands a real person who believes in Ukraine’s victory. Thank you for your service.”
NAFO is a virtual community and internet meme aimed at countering Russian propaganda and disinformation during Russia’s full-scale invasion of Ukraine. The community, which emerged in May 2022, refers to its members as “fellas” and uses images of the distinctive Shiba Inu dog breed as avatars on Twitter.
Prominent world leaders and politicians actively engage in this informal movement. Ukrainian Defense Minister Oleksiy Reznikov also used a NAFO avatar. During the NAFO Summit, an auction was held, offering his “portrait” with a value of 1000 euros, and the proceeds are promised to be donated to the Armed Forces of Ukraine.
Furthermore, NAFO sells its merchandise and collects donations for Ukraine. In March, the community received recognition for its support from the fundraising platform United24 and Ukrainian President Volodymyr Zelenskyy.
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