Naomi Osaka is the highest-paid woman in sports — here's how the tennis superstar makes and spends her millions
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Naomi Osaka was the highest-paid female athlete of the year, according to Forbes' annual list.
The Japanese superstar and four-time Grand Slam champion earned a whopping $51.1 million in 2022.
Here's how the 25-year-old tennis ace makes and spends her millions:
Naomi Osaka is among the most recognizable athletes on the planet.
She's also one of the most successful.
Since her breakout in 2018, the 25-year-old tennis phenom has won four Grand Slam titles and has consistently found herself ranked among the top players across the globe. Unsurprisingly, her achievements on the court have translated to fame and fortune off of it; for the third consecutive year, Osaka is the highest-paid woman in all of sports.
In 2022, the Japanese superstar raked in a staggering $51.1 million from investments, endorsement deals, and, of course, her tournament winnings. And with those earnings, she's been able to afford a lavish lifestyle complete with high-end real estate, luxury vacations, designer clothing, and more.
Check out how Osaka makes and spends her millions below:
Naomi Osaka is one of the greatest tennis players of her generation.
The Japanese superstar won four Grand Slams in a four-year span, besting the likes of Serena Williams, Ash Barty, and Victoria Azarenka along the way.
Her success on the court has come with a level of fame and fortune she almost certainly never expected.
In 2022 alone — a year in which she struggled on the court — Osaka earned a staggering $51.1 million.
Source: Forbes
That was enough to make the 25-year-old the highest-paid woman in sports on the year.
And she's held that title for three years running.
Source: Forbes
Just $1,100,796 of her massive 2022 haul came directly from tournament winnings.
Even in years when she's dominating the WTA tour and winning Grand Slams, Osaka makes the vast majority of her money off the tennis court.
Her wide collection of endorsement deals, investments, and entrepreneurial endeavors account for most of her income.
Though she won her first Grand Slam donning Adidas apparel, Osaka shocked the world by inking an incredibly lucrative deal with Nike in 2019.
She regularly designs her own kicks with the brand, like these custom butterfly shoes she wore at the 2022 Australian Open.
And though Nike is her most visible sponsor, she has more than 20 others in her portfolio.
Yonex — a Japanese sports equipment company — is her racket sponsor.
Mastercard, FTX, and Workday are three more sponsors featured on Osaka's attire during competitions.
And it's no coincidence that she wears Beats headphones before matches: The audio electronics giant endorses Osaka as well.
Outside of tennis, Osaka boasts deals with Airbnb, GoDaddy, Hyperice, Morinaga & Company, Nissan, Panasonic, Sweetgreen, and Wowow Inc.
And endorsements from fashion brands like Levi Strauss & Co, LVMH, and Tag Heuer keep Osaka stylish.
She's used some of the money she's earned from her on-court winnings and brand sponsorships to fund her own business pursuits.
Like KINLÒ, the skincare brand she founded to provide products that specifically protect and nourish melanated skin like hers.
She's also part of the ownership group for a National Women's Soccer League club — the North Carolina Courage.
Naomi Osaka now owns an NWSL team, and growing interest in women's sports prompted her investment
And Osaka invested in a Major League Pickleball team — Miami Pickleball Club — alongside Nick Kyrgios, Patrick Mahomes, and Rich Paul.
She's even launched her own agency and production company, Evolve and Hana Kuma, respectively.
Though much of her money goes towards savings or further investments, Osaka definitely spends a chunk of her earnings to maintain a lavish lifestyle.
When she's not on tour, she can be spotted courtside at NBA games...
... and front row on the catwalk at New York Fashion Week.
Osaka also seems to enjoy traveling when she isn't busy competing.
And she sometimes flies private to get to and from her destination.
When traveling by land, Osaka has several cars to choose from, including a silver Nissan GT-R NISMO.
In 2019, she bought a sprawling home in Beverly Hills for $6.9 million.
Two years later, she sold the 4,000 square-foot home for a $1.8 million profit.
And she reportedly bought singer Nick Lachey's mansion in the Los Angeles neighborhood of Tarzana for $6.3 million.
Source: Dirt
Of course there's a full tennis court — with lights — in the backyard.
With 6,855 square feet on nearly an acre of land, the new place offers Osaka and her puppy, Butta, plenty of space to stretch out.
But even with the opulence of her life now that's she's found such remarkable success on and off the tennis court, Osaka prioritizes giving back.
The Osaka Foundation — founded by the tennis star's parents in 1999 — helps provide a safe space for Haitian children to learn and play tennis.
She donated her winnings from the 2021 Western & Southern Open to relief efforts after Haiti was devastated by an earthquake.
Source: CBS News
And Play Academy with Naomi Osaka — founded in 2020 — "aims to change girls' lives through play and sport" by partnering with organizations in Tokyo, Los Angeles, and Haiti.
Source: Play Academy with Naomi Osaka
She also uses her platform to advocate for causes she's passionate about, such as Black Lives Matter.
And Osaka wore COVID-19 masks with the names of police brutality victims ahead of each round of the 2020 US Open, which she won.
Naomi Osaka wore a Breonna Taylor mask heading into her first-round US Open victory
Osaka has already accomplished so much in such a short span, but she still has massive ambitions for the future.
And considering she's still only in her 20s, it's all but certain we'll hear much more from her in the years to come.
Now take a tour of the mansion she just sold to a tech prodigy:
Take a tour of $8.7 million Beverly Hills house that Naomi Osaka sold to a former tech prodigy
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