NASCAR Partner to Offer In-Race Betting Options in 2021
In 2021, if your state says its OK, you'll be able to bet on NASCAR races from the comfort of your own living room.
NASCAR and sports betting and iGaming platform BetMGM on Wednesday announced a multi-year sports betting partnership. BetMGM will collaborate with NASCAR to create and promote sports betting experiences, including introducing in-race betting options, for racing fans in the United States.
Options of bets fans will soon be able to make in and during a race could include top-finishing drivers, driver matchups (for example pick who finishes higher in a given race between two drivers, say Brad Keselowski or Denny Hamlin), stage winners and bets simply tied to the number of the winning car, and more.
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR managing director, Gaming. “We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
BetMGM will have rights to promote NASCAR offerings on BetMGM’s mobile app, BetMGM.com, BetMGM’s social media channels, and in BetMGM’s retail sports books.
According to the BetMGM website, the BetMGM is licensed in Michigan, Colorado, Nevada, West Virginia, Indiana, Mississippi and New Jersey. The company expects to begin appearing in Oregon, New Mexico, Tennessee, Iowa and Pennsylvania by the end of 2020 or early 2021.
Matt Prevost, BetMGM’s chief marketing officer said in a press release, “We’re excited to work with the NASCAR team to build immersive sports betting experiences that 21st-century racing fans crave. BetMGM’s unparalleled betting technology combined with NASCAR’s iconic races will create a superior betting experience for racing fans all over the United States.”
Beginning in 2021, BetMGM will offer live, in-play betting through a partnership with NASCAR and BetMGM are also working together to develop a free-to-play NASCAR game.
According to BetMGM, NASCAR has experienced across-the-board growth in its sports betting handle thanks in part to the popularity of the eNASCAR iRacing Pro Invitational Series as well as the sport's return to live racing in May.
Last year, NASCAR became the first sports league to join the National Center for Responsible Gaming.
