NASDAQ CEO Adena Friedman on challenges faced by businesses, having to prepare for a potentially long downturn

NASDAQ CEO Adena Friedman on the role of fiscal and monetary stimulus being "critical elements" to keep economy going, retail, consumer, foot traffic into stores, and helping business "manage through" the downturn.

Video Transcript

ADENA FRIEDMAN: It really does feel like "A Tale of Two Cities" in terms of some elements of our economy that are just unbelievably hard hit. We have a lot of companies that are struggling significantly, a lot of parts of the economy that just aren't working the way they should, and, of course, small businesses in particular are hit the most.

And so, as you see, the fiscal stimulus and the monetary stimulus that's come out of the government, those are critical elements of keeping our economy going through what is an incredible disruption to many elements of economy, whether that's retail, consumer retail, certainly foot traffic into restaurants and into stores, as well as travel-related companies and things like that where they just are hit to the point where none of this-- it's completely outside their control. But yet they have to manage through potentially a very long period of time of significant downturn.