NBCUniversal invests $200 million in BuzzFeed

Buzzfeed employees work at the company's headquarters in New York January 9, 2014. REUTERS/Brendan McDermid

(Reuters) - Comcast Corp's NBCUniversal said on Tuesday it had invested $200 million in online publisher BuzzFeed, the latest move by the media conglomerate to tap into a younger audience.

NBCUniversal invested $200 million last week in Vox Media, owner of tech-focused websites The Verge and Re/code.

BuzzFeed and Vox have built audiences among younger Internet-focused consumers who are less likely to watch traditional TV.

NBCUniversal owns the NBC network and channels including CNBC, Bravo, E! and SyFy.

BuzzFeed, best known for online list-based articles and quizzes, has also expanded into news, video and film.

Re/code said on Tuesday that the investment would value BuzzFeed at about $1.5 billion. (http://on.recode.net/1JeHxmB)

BuzzFeed declined to comment on the company's valuation.

NBCUniversal and BuzzFeed said they would consider "strategic partnerships" in the coming months.

"We look forward to collaborating on television content, movies, the Olympics and joint partnerships with ad agencies and brands," BuzzFeed Executive Chairman Kenneth Lerer said in a statement.

Venture capital firm Andreessen Horowitz invested $50 million in BuzzFeed last year, while in 2013 the company said it completed a financing of $19.3 million led by venture capital firm New Enterprise Associates.

Other investors in that financing round included venture capital firm RRE Ventures, Hearst Ventures, Japan's SoftBank, Lerer Ventures and Lazerow Ventures.

(Reporting by Anya George Tharakan and Devika Krishna Kumar in Bengaluru; Editing by Ted Kerr)