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NetEase and China fell out over the former's Weibo account post that allegedly alluded to Winnie the Pooh, a popular way to refer to President Xi Jinping derisively, the Financial Times reports. The post read, "Why hasn't the bear stepped down."
NetEase and Activision Blizzard, Inc (NASDAQ: ATVI) had co-developed the game.
The companies justified the delay by citing adjustments made by the development team.
Diablo's focus on slaying demons and witches clashed with China's disapproval of games with violent or religious content, Reuters reports.
NetEase released Diablo Immortal outside of China on June 2, earning over $24 million during the first two weeks since the rollout.
Price Action: NTES shares closed lower by 1.69% at $93.17 on Friday.
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