Netflix Drops Trailer for The Circle, Where Strangers Compete (and Catfish Each Other) for $100K

Take one apartment building, add eight contestants, give them all access to the same social media platform and $100,000 worth of reasons to charm, lie, manipulate and befriend — shake well, and you’ve got Netflix‘s The Circle.

On Tuesday, the streaming service debuted the first trailer for its new reality series, premiering on Jan. 1 and airing over three weeks.

RELATED: Netflix Dominates Golden Globe Nominations and Network TV Gets Shut Out

Based on a U.K. series of the same name, The Circle crosses the house-bound Survivor-esque competition of Big Brother with the who-are-you-really internet trickery of Catfish.

Here’s how it works: A group of people all have to live in the same building in isolation and can only interact with each other, but they never meet in person. Instead, they all hang out on “The Circle,” a digital platform where they can chat, send photos and more.

RELATED VIDEO: Greatest Moments in Reality History — Antwone and Tony on Catfish

The contestants have to rank each other by popularity, and periodically, the least-liked people are eliminated. At stake is $100,000. Some in the game play themselves, others do not — and at least one contestant is playing his girlfriend. Complications ensue.

Or, as one cast member puts it in the trailer: “This is gonna get ugly. I love it.”

Says another: “The Circle has no chill.” We’ve been warned.

The Circle premieres Jan. 1 on Netflix and will air over three weeks.