Do you have a Corewell doctor?
You may now.
The new Beaumont Health Spectrum Health hospital system, known as the BHSH system, announced Tuesday its permanent name: Corewell Health.
The Corewell Health rebranding will begin soon and impact all of the health system's 22 hospitals. The Corewell name will be fully phased in over two years, according to a news release.
The Beaumont name will live on as part of the official name for some, although not all, of the eight legacy Beaumont hospitals. For instance, Beaumont Hospital Royal Oak becomes the Corewell Health William Beaumont University Hospital.
The new 22-hospital system has about 64,000 employees and was formed by the merger early this year of the Beaumont and Spectrum health systems. It has a nearly 25% share of the Michigan hospital market and dual headquarters in Southfield and Grand Rapids. The system's new website is corewellhealth.org.
“At our core, we are here to help people be well so they can live their healthiest life possible,” Corewell Health President and CEO Tina Freese Decker said in the news release. “We recognize the amazing outcomes and history from Beaumont Health and Spectrum Health. Now together, known as Corewell Health, we move forward unified, focused on health and wellness for all. The name selection is especially inspiring as it was influenced by thousands of ideas from our team members who put health and wellness at the core of everything we do.”
In a phone interview Tuesday, Freese Decker said the Corewell Health name was developed over nine months by a team of staff, with help from an outside consulting firm called Prophet. Surveys were sent out to health system employees, she said, and more than 1,000 responses were received and considered.
“This name was influenced by some of those responses from our team members," Freese Decker said. "A name is one component − there is so much that goes into a name: the brand promise, logo and marketing campaigns, and all of the processes with that. So it is a complex process, and I’m really proud of our team for working diligently to figure this out and to engage people in the input process."
Many names were considered, she said, although the team felt strongly about not keeping the temporary "BHSH" name.
The health system announced last month that it was laying off 400 people in management and non-patient-facing jobs for financial reasons.
The Corewell Health logo features two interlocking Cs, "representing two complementary elements in motion."
"This demonstrates the relationship between health care and health coverage, and the idea that we are continuously innovating and progressing for our communities because we believe that getting better never stops," the Corewell website says.
The following hospitals and medical groups are being rebranded:
Beaumont Hospital Grosse Pointe to become Corewell Health Beaumont Grosse Pointe Hospital
Beaumont Hospital Troy to become Corewell Health Beaumont Troy Hospital
Spectrum Health Big Rapids Hospital to become Corewell Health Big Rapids Hospital
Spectrum Health Blodgett Hospital to become Corewell Health Blodgett Hospital
Spectrum Health Butterworth Hospital to become Corewell Health Butterworth Hospital
Beaumont Hospital Dearborn to become Corewell Health Dearborn Hospital
Beaumont Hospital Farmington Hills to become Corewell Health Farmington Hills Hospital
Spectrum Health Gerber Memorial Hospital to become Corewell Health Gerber Hospital
Spectrum Health United Hospital to become Corewell Health Greenville Hospital
Spectrum Health Helen DeVos Children’s Hospital to become Corewell Health Helen DeVos Children’s Hospital
Spectrum Health Kelsey Hospital to become Corewell Health Kelsey Hospital
Spectrum Health Lakeland Medical Center to become Corewell Health Lakeland Hospital
Spectrum Health Ludington Hospital to become Corewell Health Ludington Hospital
Spectrum Health Lakeland Niles Hospital to become Corewell Health Niles Hospital
Spectrum Health Pennock to become Corewell Health Pennock Hospital
Spectrum Health Reed City Hospital to become Corewell Health Reed City Hospital
Beaumont Hospital Taylor to become Corewell Health Taylor Hospital
Beaumont Hospital Trenton to become Corewell Health Trenton Hospital
Spectrum Health Lakeland Watervliet Hospital to become Corewell Health Watervliet Hospital
Beaumont Hospital Wayne to become Corewell Health Wayne Hospital
Beaumont Hospital Royal Oak to become Corewell Health William Beaumont University Hospital
Spectrum Health Zeeland Community Hospital to become Corewell Health Zeeland Hospital
Beaumont Medical Group to become Corewell Health Medical Group East
Spectrum Health Medical Group to become Corewell Health Medical Group West
Lakeland Medical Practice to become Corewell Health Medical Group South.
This article originally appeared on Detroit Free Press: New Beaumont-Spectrum health system rebrands as Corewell Health