Yahoo! Groups

Yahoo Advertising Solutions Editorial

Whether it’s to gush about a favorite band, geek out about electronics, share travel tips, or chat about each other’s cats, Yahoo! Groups is where people with a shared interest meet and communicate. But Yahoo! Groups isn’t just a great space in which to connect with like-minded people, friends, and family; it’s also a trusted, secure place to run organizations—an easy-to-use platform for community exchange.

Art of Assembly

Members of Yahoo! Groups can link up and share information using message archives, photos and photo albums, group event calendars, member polls, links, and more. Discover what members are up to and how they’re connecting by checking out a Group Zone—a collection of featured groups and subcategories relevant to a particular topic—such as the Hobbies & Activities Zone. Or see what’s hot at Best of Yahoo! Groups. Or browse by categories such as music or animals.

Join the Conversation

Appeal to large concentrations of target audiences by aligning your brand with the Yahoo! Groups community. Learn about relevant solutions such as targeting solutions.

Key audiences:Boomer Men
Related products:Targeting Solutions
 















By the Numbers

Unique Visitors

Page Views

  • 7.5 (MM)

  • 198 (MM)


Source: comScore Media Metrix, U.S., August 2011
 
 
Tips for Marketers

By attracting audiences that regularly visit Yahoo! Groups—particularly Boomer Men—Yahoo! has helped businesses succeed in driving results. Here’s how to reach the audience:

  • Appeal to the enthusiasm and community-driven nature of the members of Yahoo! Groups.

  • Engage Boomer Men on Yahoo! Sports, Yahoo! News, and Yahoo! finance.

  • Don’t waste their time! Boomers use Y! Groups to become informed.

  • Appeal to the investigative nature of Boomer Men, who are online product researchers.


Advertising & Sponsorship Opportunities

  • Display Media: Banners and email text links are available.

  • Official Group: Build a custom-brand community forum for your business, and establish an interactive dialog to engage your audience.

  • Zone Sponsorship: Exclusive branding is available on Zone pages, which are hubs in Yahoo! Groups created to help users learn about, browse, or start a group around a specific interest.