Yahoo! Small Business

Call of the Entrepreneur

Small-business owners may not be topping Forbes lists, driving Bentleys, or living in Bel Air mansions. But they’re serious about building their businesses, and there’s an army of them marching up that hill—using Yahoo! Small Business to get where they need to go.

Yahoo! Small Business is an online hub for subscribers who use Web hosting, advertising, ecommerce solutions, business email, and Web domains for their business objectives. The site supports billions of dollars in transactions across 45,000-plus Yahoo! merchant stores.

Tools of the Trade

Mid-to-large tier advertisers who want to capture the attention and quality scale of the small-business owner audience can see what drives these owners to sign up for Yahoo!’s Small Business products.

Yahoo! is partnered with leading industry experts such as Resourcenation.com and Entrepreneur.com for meaningful content. Check out various tabs under Resources for articles with helpful tips. And explore the valuable tools for small businesses, including Web hosting, merchant solutions at Ecommerce, professional email accounts at Business Mail, and Yahoo! Sponsored Search at the Online Marketing tab.

One Business to Another

To reach large concentrations of target audiences that are building their businesses, learn about the pertinent options to showcase your creative messaging. Visit the rich media and Video Advertising Solutions pages.

Key audiences:Boomer Men
Related products: rich media, Video Advertising Solutions
 

By the Numbers

^{Source: comScore Media Metrix, U.S., August 2011}
 
 
Tips for Marketers

Yahoo! has helped businesses succeed in driving results by attracting audiences that regularly visit Small Business—particularly Boomer Men.

• Engage Boomer Men on sports, news, and finance content.

• Make Boomer Men feel informed while they manage their business—don’t waste their time!

• Connect with Boomer Men, who frequently do research online, and help them solve challenges with your offers.

Advertising & Sponsorship Opportunities

• Partner Program: Own placements that target heavily visited sections of Yahoo! Small Business, including the homepage, Business Control Panel, and the News & Resourcescontent section.

• Getting Started Opportunity: Engage small-business owners as they make critical business decisions with this placement, featuring roadblock media opportunities and cross-promotion between partner sites in the Getting Started section.