"New England Organics" to Be Renamed "Casella Organics," Reflecting Casella's Integration of Its Resource Renewal Services
UNITY, ME--(Marketwire - Sep 10, 2012) - Casella Waste Systems celebrated a quarter-century of organics recycling last week at an open house for its customers and supporters at its Hawk Ridge Farm compost facility, and announced that its New England Organics business will be renamed Casella Organics, reflecting the company's commitment to meeting a growing demand among its customers for organics solutions.
"We believe the organics portion of the waste stream represents the next big mainstream resource renewal and recycling opportunity," John Casella, CEO of Casella Waste Systems, said. "It is a belief and an expertise that we want to offer all our customers, and bringing the business under the Casella flag with our other resource renewal services is a reflection of how important we believe our Organics team is.
"Along with Organics, we are investing in the people, technology, and infrastructure to provide innovative solutions to customers across the Northeast who share our commitment to recycling and recovering more of the valuable resources available in the waste stream," Casella said.
At the open house, Casella unveiled the new name Casella Organics which will replace the New England Organics name across the company's footprint. "Although the name is new, our commitment to high quality customer service and the highest and best use of resources will not change," Casella said. "The more than 50 people who make up Casella Organics will continue to lead and run the company out of their offices in Presque Isle, Unity, and Portland, Me; Concord, NH; and Clifton Park, NY."
Founded in Maine as Resource Conservation Services in 1983 and later named BFI Organics, Casella purchased the business in 2000 and at that time adopted the name "New England Organics." Over the years, the scope of the company's business has grown to include a full service set of solutions for municipal, industrial, and institutional generators of ash, biosolids, compost, paper making byproducts, and other organic and mineral residuals.
In all, the group manages upwards of 700,000 tons per year of materials and provides products to nearly 1,000 customers throughout the northeast. The company was a pioneer in resource reuse, developing beneficial use applications for many of these materials in agriculture, horticulture, landscape, landfill closure, land reclamation and contaminated site remediation projects. This philosophy revolutionized the industry by creating value for materials once only thought of as waste and destined for landfills. Building upon this commitment to finding a higher and better use for residuals or "resource optimization"; their earthlife® brand of soil products now includes over 40 types of liming agents, soil amendments, fertilizers, mulches, and specialty blends that have been used throughout the Northeast for over 25 years -- increasing crop yields, conserving native soils, and saving farmers and local governments money.
Optimistic about the future and the possibility of recovering even more organics from the waste stream, the company has increased its focus on food residuals and byproducts as exemplified by its successful joint venture with AGreen Energy, LLC. This partnership implements anaerobic digestion technology to generate renewable power and create fertilizer from manure and food wastes on the Jordan Dairy Farm in Rutland, MA.
According to John Casella, Casella Organics plans to continue to develop innovative solutions for organics and mineral recycling, including organics recycling facilities, as well as increased service offerings across the entire Casella footprint. For more information about Casella Organics visit www.casellaorganics.com
