New Orleans political strategist William Rouselle Jr. dies at 77

Bella Dardano
·1 min read

NEW ORLEANS (WGNO) — New Orleans political strategist and Bright Moments CEO William “Bill” Rouselle Jr. has died.

According to a news release from Bright Moments, Rouselle died on Sunday, July 21, at age 77.

Bright Moments officials said Rouselle was a New Orleans native who graduated from Xavier University in 1967 and began pursuing a career in media. A year later, he became “the first African American on-air news reporter in New Orleans.”

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After his time as a reporter, Bright Moments officials said Rouselle also worked as the deputy director of the Human Relations Committee at City Hall, the director of the Parent Community Alliance and “headed Ad Hoc Committee for Accountable Police.”

Rouselle provided public relations and advertising services to the City of New Orleans, New Orleans Public Schools, New Orleans East Hospital, Total Action Community and Liberty Bank.

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As a political strategist, Bright Moments officials said Rouselle worked in campaigns for candidates including Dorothy Mae Taylor, Mary Landrieu, Ray Nagin, Mitch Landrieu and LaToya Cantrell.

At this time, funeral arrangements are pending.

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