Why Project 2025 Leader Suddenly Delayed His Book Release

One of the leaders of the conservative manifesto Project 2025, Kevin Roberts, is delaying a book he wrote until after the 2024 election.

“There’s a time for writing, reading, and book tours—and a time to put down the books and go fight like hell to take back our country,” Roberts told RealClearPolitics. “That’s why I’ve chosen to move my book’s publication and promotion to after the election.”

The book, Dawn’s Early Light: Taking Back Washington to Save America, includes an introduction by Republican vice presidential candidate J.D. Vance and was due to be published in September. The book will now come out on November 12, one week after Election Day.

Vance’s foreword to the book lauds Roberts for criticizing corporations and breaking with the Republican establishment, as well as his strong emphasis on family. Most notably, Vance endorses Roberts’s call for revolution:

As Kevin Roberts writes, “It’s fine to take a laissez-faire approach when you are in the safety of the sunshine. But when the twilight descends and you hear the wolves, you’ve got to circle the wagons and load the muskets.”

We are now all realizing that it’s time to circle the wagons and load the muskets. In the fights that lay [sic] ahead, these ideas are an essential weapon.

It’s highly likely that Roberts is delaying his book due to the negative publicity that Project 2025 has brought to Republicans and the Trump campaign. It contains plans to dismantle abortion rights, LGBTQ+ rights, labor rights, and numerous other protections. Trump has tried and failed to distance himself from the project, belying his own past support for the manifesto and Vance’s extensive ties to it.

Trump’s frustration with being tied to Project 2025 has led to one of its leaders stepping down from his role, bad blood between Trump’s campaign staff and the project’s operatives, conflict within MAGA world over the former president’s disavowals, and now a delayed book. But the Heritage Foundation’s massive effort means the project won’t go away, no matter how much Trump wants, and if he’s elected, Project 2025’s architects will put its dangerous ideas into practice.