Target’s Pride Month collection will be in fewer stores
Target has limited the availability of its Pride merchandise after facing intense backlash from some customers and conservative commentators last year.
The merchandise will be available on Target.com and in select stores “based on historical sales performance,” Target said in a fact sheet.
For years, the retailer has carried Pride-themed merchandise in stores, but last year, it decided to remove some items from stores following backlash from some customers who confronted workers and tipped over displays, The Associated Press reported.
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At the time, Target declined to specify which items were removed, but merchandise like the “tuck-friendly” women’s swimsuits, allowing trans women who have not had gender-affirming operations to conceal their private parts, were the focus of backlash among some customers.
Regardless, the company still said it will celebrate Pride Month in other ways in June and throughout the rest of the year.
The company said it will join local pride events near its Minneapolis headquarters, support related advocacy groups, and carry LGBTQ-owned brands.
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