Yokohama DeNA BayStars Uniforms Unveiled, Available on DeNA's Own E-commerce Platform
After DeNA (TYO:2432) finally closed the deal on acquiring a majority stake in Japanese baseball team, the Yokohama DeNA BayStars, many people were curious as to how much exposure the mobile gaming giant would get in return for its investment. In addition to getting ‘DeNA’ inserted into the official team name, the team's new uniforms were just recently announced, which also integrate the DeNA company name. You can see the uniform design below, which still focuses on the ‘BayStars’ team name, with both ‘DeNA’ and ‘Yokohama’ emblazoned in smaller lettering along the top. The situation is similar in the team’s official logo (see bottom left of uniform).
Perhaps it’s not a fair comparison, but I can’t help but compare these new uniforms with those of the Tohoku Rakuten Golden Eagles, of course owned by e-commerce giant Rakuten. Here the Rakuten name gets great exposure, particularly in the away uniform where the brand is front and center (see right).
But speaking of e-commerce, an additional benefit for DeNA that I didn’t foresee is that the company will operate the BayStars official online shop on its own bidders.jp ecommerce platform. So for any of you fans in Japan who would like to buy one of the team’s new uniforms, or any other team merchandise, it’s all available there.
