Investing.com - Peloton (NASDAQ:PTON) Interactive erased its gains in afternoon trading Wednesday as the company pushed back against severe criticism of its holiday ad.

Peloton (NASDAQ:PTON) shares were down nearly 6.5% after starting the day higher. The stock fell 9.1% on Tuesday over the ad that some viewers claim is sexist. Critics have asked that the ad, which depicts a woman recording a video diary of an exercise bike her partner gave her, be taken down.

“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson told CNBC by email. “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by -- and grateful for -- the outpouring of support we’ve received from those who understand what we were trying to communicate. Peloton (NASDAQ:PTON) went public on Sept. 26 at $29 and struggled below that level through October. The shares rose 47.6% in November. They are still up 8% from the IPO price.

NewsBreak: Peloton Sinks Again as It Stands up for Controversial Ad

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