This Nigerian designer is using traditional West African fabric
to bridge the gap between luxury and everyday fashion
Location: Lagos, Nigeria
(SOUNDBITE) (English) FASHION DESIGNER, TSEMAYE BINITIE, SAYING:"We are sort of preserving the culture, you know that we've watched all our lives in front of us. You know weddings have tonnes, and tonnes of Aso-oke so we are sort of trying to just do it anew and continue doing it and sort of teach the younger generation that it is something to be proud of, its something to want to wear. Something to celebrate, something to use."
He is using hand-woven cloth called Aso-oke
indigenous to the Yoruba people and historically used on special occasions
(SOUNDBITE) (English) BUYER, HEAD OF PARTNERSHIPS, ARINOLA FAGBEMI, SAYING:"The industry is growing to be more relevant to people's lifestyle so before you would have people wear traditional wear just on special occasions or just to go to church or for their weddings and now we are thinking of African luxury in terms of how we live on a day to day basis so it is not just occasionally, it's not just for celebratory moments, it is also for our everyday moments."