Nike (NKE) Up 3.3% Since Last Earnings Report: Can It Continue?

Zacks Equity Research

It has been about a month since the last earnings report for Nike (NKE). Shares have added about 3.3% in that time frame, underperforming the S&P 500.

Will the recent positive trend continue leading up to its next earnings release, or is Nike due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the most recent earnings report in order to get a better handle on the important catalysts.

NIKE Beats Q2 Earnings & Sales Estimates  

NIKE reported strong second-quarter fiscal 2020 results, wherein earnings and sales topped estimates and improved year over year. Results were driven by strength across categories and geographies. Further, the smooth progress of its Consumer Direct Offense strategy, backed by product innovation and unmatched digital experiences aided growth.

Earnings & Revenues

In the reported quarter, NIKE’s earnings of 70 cents per share improved nearly 35% from the prior-year quarter and surpassed the Zacks Consensus Estimate of 58 cents. Earnings mainly benefited from robust top-line growth coupled with enhanced gross margin, decline in selling and administrative (SG&A) expenses, and lower average share count.

Revenues increased 10% to $10,326 million and surpassed the Zacks Consensus Estimate of $10,101 million. This outperformance was primarily driven by the solid execution of the Consumer Direct Offense strategy globally, which fueled balanced growth across all geographies led by strength in Greater China and digital. On a currency-neutral basis, revenues grew 13%, driven by growth across all geographies.

Operating Segments

Revenues for the NIKE Brand increased 10% to $9,844 million, while constant-dollar revenues for the brand were up 12%. Results gained from continued growth in NIKE Direct and its wholesale business. Moreover, strength in major categories like sportswear, the Jordan brand and Running as well as improvements in footwear and apparel fueled top-line growth.

Within the NIKE Brand, revenues in North America improved 5% on reported and currency-neutral basis, owing to continued growth in NIKE digital, partly driven by solid Black Friday sale. The company is gaining from efforts to transform the North America marketplace, with growth in NIKE Direct and across key differentiated wholesale partners.

In EMEA, the company’s revenues increased 10% (up 14% on a currency-neutral basis), backed by double-digit growth in most key categories, including Sportswear and Jordan. Further, NIKE digital grew 27% in EMEA. Per the company, the NIKE Brand’s growing popularity in all key cities across EMEA also drove growth in the region. Notably, EMEA includes five of NIKE’s 12 key cities.

In Greater China, the company delivered the 22nd straight quarter of double-digit growth. Revenues rose 20% year over year, up 23% on a currency-neutral basis. Results were aided by double-digit growth in almost all key categories and every marketing channel. Further, in the reported quarter, the company continued to witness unmatched digital growth in the region, with 44% growth in NIKE digital.

In APLA, NIKE witnessed a 13% revenue decline (up 18% on a currency-neutral basis). Currency-neutral growth in the region was fueled by strength in Korea and Japan as well as a 67% increase in NIKE digital. The company is expanding its digital business in the region by partnering with digital platforms such as ZOZOTOWN and Flipkart.

Revenues at the Converse brand rose 13% to $480 million. On a currency-neutral basis, revenues of the segment were up 15%, owing to double-digit growth in Asia and Europe as well as strength in the global digital business.

Costs & Margins

Gross profit rose 11% to $4,544 million, while gross margin expanded 20 basis points (bps) to 44%. The expansion was mainly driven by an increase in average selling prices, and margin expansion in NIKE Direct and Converse, partly negated by tariffs implemented in September in North America, adverse currency rates and supply-chain investments.

Selling and administrative expenses increased 6% to $3,324 million. As a percentage of sales, SG&A expenses leveraged 130 bps to 32.2%. SG&A gains resulted from productivity gains under operating overheads, efficiencies in demand-creation spending and the company’s decision to postpone some demand-creation expenses to the second half for events like the Air Max Day, the NBA All-Star Weekend, European Championships and the Tokyo Olympics. However, investment in digital capabilities partly offset aforementioned gains.

Notably, demand-creation expenses declined 3% year over year to $881 million due to the shift in timing of certain investment campaigns as stated above. Operating overheads were up 9% to $2,443 million, reflecting continued investments in transformational initiatives, particularly in NIKE Direct and global operations.

Balance Sheet & Shareholder-Friendly Moves

NIKE ended fiscal 2019 with cash and short-term investments of $3,502 million, long-term debt (excluding current maturities) of $3,462 million, and shareholders’ equity of $9,351 million. As of Nov 30, 2019, inventories increased 15% to $6,199 million, backed by strong consumer demand globally, robust growth in NIKE Direct and increased rate of on-time deliveries from factories.

In the fiscal second quarter, NIKE bought back 10.1 million shares for $922 million under its four-year share repurchase program of $15 billion approved in June 2018. As of Nov 30, it repurchased 33.6 million shares for $2.9 billion under this program.


Despite the volatile macroeconomic and geopolitical environment, NIKE expects to continue investing in key capabilities to aid digital transformation, and deliver robust growth in fiscal 2020 and beyond. Consequently, the company retained most of its initial guidance for fiscal 2020. It continues to expect high-single-digit revenue growth on a reported basis, suggesting slight growth from the increase reported in fiscal 2019. It expects foreign currency to hurt reported revenue growth by 2-3 points in the fiscal year. On a currency-neutral basis, the company now expects revenues to be low-double digits.

Gross margin for the fiscal year is expected to expand 50-70 bps. The company expects SG&A expenses to increase in high-single digits in fiscal 2020, including a slight impact from the recent Celect buyout. Other income, net of interest expenses, is now anticipated to be $100-$150 million. Effective tax rate is now expected to be in the low to mid-teens range.

For third-quarter fiscal 2020, the company expects revenue growth on a reported basis to be in high-single digits, even though at the very low-end of the range. On a currency-neutral basis, it expects strong revenues despite a negative impact of 2 points from foreign currency translations.

Gross margin for the fiscal third quarter is estimated to be flat year over year, reflecting strong underlying product margin expansion on robust product pipeline, offset by tariffs in North America and investments in supply chain.

Further, the company expects SG&A expenses to increase in the low-double-digit to low-teens range, backed by its decision to shift demand creation to the second half of fiscal 2020 to strengthen the focus on NBA All-Star Weekend, European Championships, Tokyo Olympics and launch of innovative products. Other income, net of interest expenses, is expected to be $50-$75 million. Effective tax rate is expected to be in the low to mid-teens range.

How Have Estimates Been Moving Since Then?

Fresh estimates followed a downward path over the past two months. The consensus estimate has shifted -10.93% due to these changes.

VGM Scores

At this time, Nike has a great Growth Score of A, though it is lagging a bit on the Momentum Score front with a B. However, the stock was allocated a grade of D on the value side, putting it in the bottom 40% for this investment strategy.

Overall, the stock has an aggregate VGM Score of B. If you aren't focused on one strategy, this score is the one you should be interested in.


Nike has a Zacks Rank #2 (Buy). We expect an above average return from the stock in the next few months.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
NIKE, Inc. (NKE) : Free Stock Analysis Report
To read this article on click here.