Nike's plus size mannequins receive mixed reactions for 'promoting unhealthy living'

Image via Nike.

Nike’s London flagship store is receiving both praise and criticism after introducing the brand’s first plus-size mannequin.

The newly redesigned women’s floor was unveiled earlier this week, with Nike’s commitment to inclusivity on full display.

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“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” the brand said in a press release.

Image via Nike.

In 2017, Nike released their first women’s plus-size clothing collection, with pieces ranging from 1X to 3X. The renovated women’s floor will feature “extended offerings of plus sizes” as well as access to customizable apparel.

The introduction of the mannequin is a step in the right direction for a community of people underrepresented in fashion and fitness.

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“That is a real plus size mannequin,” one Twitter user wrote. “Not the normal poor excuse for a plus size mannequin. Good on Nike for not perpetuating the idea that only skinny people work-out [or] if you’re fat you should somehow hide your workout until you’re skinny.”

Another added, “Really digging this plus size mannequin at Nike, reenforcing that big girls can be badass athletes, too!”

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However, not everyone was happy with the mannequin, and instead criticized Nike under the false belief that size inclusion promoted an unhealthy lifestyle.

“This is terrible, Nike is promoting obesity and unhealthy living,” one man wrote on Twitter. “Obesity lifestyle should be shamed, not encouraged.”

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Another wrote, “Perhaps it would be better if Nike promote exercise. Introducing huge mannequins to sell fatso clothes is unprofessionally bad. Best to walk fast paced daily 40 minutes loose the blubber.”

The inclusion reveals the ever-present bias towards plus-size people, and the readiness to openly criticize larger bodies under the guise of caring about a person’s health.

As one person put it, “Why are people so mad about the Nike mannequins. Just say you hate fat people and go.”

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