Nike unveils NBA-like 'City Connect' uniform for Boston Red Sox, with more MLB teams coming soon
MLB unveiled the Red Sox' new "City Connect" uniforms.
The uniforms are the first in a series aimed at incorporating local culture into MLB jerseys.
The Red Sox' new uniforms take heavy inspiration from the city's annual Patriots' Day.
Nike revealed the first entree in their new "City Connect" uniform for MLB teams on Tuesday, starting off with a new look for the Boston Red Sox.
The Red Sox "City Connect" jersey is a far cry from the organization's traditional look, as it ditches the red, navy, and white for a jersey with a yellow base and sky blue text in a stenciled font. The team's cap is also sky blue, but still features the team's iconic logo embroidered in its usual place.
-Red Sox (@RedSox) April 6, 2021
According to a team press release, the color scheme is inspired by the traditional colors of The Boston Marathon, which is usually held on the city's annual Patriots' Day.
"We viewed the City Connect collaboration with Nike as an opportunity to celebrate the spirit of a weekend that is uniquely Boston," said Red Sox executive Adam Grossman explained in the team's announcement. "The departure from our traditional style pays homage to that iconic weekend, and recognizes Boston's boldness, culture and creativity."
The team will wear their jerseys for three games in a series against the Chicago White Sox from April 17-18.
The Red Sox are the first of seven MLB teams that will be introducing new "City Connect" uniforms this season. The series is aimed to incorporate the culture of each club's respective home city into custom uniforms, similar to the NBA's city series uniforms that were introduced in 2017.
"Nike is uniquely suited for our relationship with MLB because we like pushing the edges of creativity across the board, but it's always done out of a place of supporting the players and advancing the sport," said Sonja Henning, Nike VP, North America League Partnerships. "We take that same attentive energy in hearing insight from athletes and apply that to visualizing new and familiar relationships between clubs, cities and fans."
The Red Sox will soon be joined by The Arizona Diamondbacks (June 18), Chicago Cubs (June 12), Chicago White Sox (June 5), Los Angeles Dodgers ("late August"), Miami Marlins (May 21), and San Francisco Giants (July 9), who will reveal their jerseys this season.
Nike confirmed that the other 23 teams will be getting their own "City Connect" uniforms in future seasons.
Read the original article on Insider
