Nissin recently unveiled its newest product in Japan: caffeinated Cup Noodles targeted at gamers.
About the new product: “Gaming Cup Noodle” is sauce-based and comes in two flavors: curry and garlic black pepper yakisoba. The former includes a base of vegetables and pork, while the latter has cabbage, egg, shrimp and pork.
Why they created it: Nissin explained that it aimed to create a “gamer-friendly” product because “the gaming population in Japan is growing year by year, especially among young people, and the number is said to have surpassed 50 million.”
Release date and price: The new product will be made available across Japan on Sept. 18. The curry flavor will be priced at 298 yen (approximately $2) while the yakisoba flavor will be priced at 280 yen (approximately $1.89).
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