It’s Not Deja Vu, There Really Is a Second Prime Day — Grab These Toys, Now!

No, you're not imagining it, there really is a second Prime Day happening. Officially dubbed as the Amazon Prime Early Access Sale, it's all going down on October 11 and 12 — and the Prime Day toy deals have “holiday” written all over them. My personal theory is that Amazon saw the nightmarish hellscape that was shipping last year, and they're trying to get people to order for the holidays earlier. Since I'm a planner in every sense of the word, I'm not mad at that idea — and chances are if you're reading this, you are too.

The Amazon Prime Early Access Sale is going to be all about the classic toys that make kids' lists over and over again. Think Play-Doh, Baby Alive, and Nerf. Also, kind of surprisingly, Star Wars, Disney, Barbie, and even LEGO are expected to have major sales. Plus, board games are going to be a staple category for this year's Prime Day. I don't anticipate big, trendy items getting a huge discount, but plenty of the toys that kids will be asking for are going to make the list.

Start checking off your list with these Prime Day toy deals now, and we’ll be updating this piece as we get closer to the event.