'It's not easy being green.' Publix converting GreenWise markets back to traditional stores

Mark H. Bickel, Fort Myers News-Press
Updated ·1 min read
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As Kermit the Frog has been known to say, "it's not easy being green."

Publix has announced it plans to convert all eight of its GreenWise-branded markets into traditional Publix stores.

GreenWise is the Publix specialized organic grocery segment competing with chains in Florida such as Whole Foods, Fresh Market and Trader Joe's.

There are seven GreenWise Markets in Florida and one in Alabama.

Where are the Publix GreenWise locations in Florida?

(center) Brian West, Publix Spokesperson, leads a media tour of the new GreenWise Market in Lakeland, Florida December 11, 2019.
(center) Brian West, Publix Spokesperson, leads a media tour of the new GreenWise Market in Lakeland, Florida December 11, 2019.

  • BOCA RATON: 8210 Glades Road

  • FORT LAUDERDALE: 255 SE 3rd Ave.

  • LAKELAND: 4747 S. Florida Ave.

  • NOCATEE: 250 Pine Lake Drive

  • ODESSA: 2175 Sembler Drive

  • TALLAHASSEE: 625 West Gaines Street

  • TAMPA: 555 Channelside Drive

Summer ice cream flavors! Buckeyes and Mocha Mud: Publix teases your taste buds with eight summer ice cream flavors

How big are the Publix GreenWise markets?

The retail footprints of GreenWise stores are between 35,000 and 40,000 square feet.

Big news in 2019: Publix GreenWise Market coming to Lakeland

Did you know?

Publix Super Markets Inc. is the largest employee-owned company in the U.S. with more than 240,000 associates. It operates 1,341 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia with plans to open new stores in Kentucky this year.

Summer ice cream flavors announced

On a brighter side of things, Publix has rolled out its eight summer season ice cream flavors (while supplies last!).

This article originally appeared on Fort Myers News-Press: Publix eliminating GreenWise brand for its seven florida markets