You can now get a Baja Blast all year long without stopping at Taco Bell. What to know
A fast-food fan-favorite drink is coming to stores across the country — this time all year-round.
As part of Mountain Dew’s celebration for Baja Blast’s 20-year anniversary, parent company PepsiCo announced in a Jan. 2 news release that the popular “summer classic” beverage sold at Taco Bell would be available all year in 2024.
Both the regular Baja Blast and the Baja Blast Zero Sugar drinks can be purchased at stores nationwide, according to PepsiCo. Other Baja Blast flavors — Passionfruit Punch and Caribbean Splash — were not confirmed to be included in the 2024 launch.
“(Mountain Dew Baja Blast) has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way,” Mountain Dew vice president of marketing JP Bittencourt said in the release.
Taco Bell’s chief marketing officer Taylor Montgomery called Taco Bell and the Baja Blast an “iconic duo” that fans deserved to have available the whole year.
The 20-year anniversary includes a promotion where Baja Blast purchases can accrue reward points to spend on items such as Baja Blast-themed shoe charms, socks, ice trays, tote bags, beanies and a Stanley tumbler with the Baja Blast logo.
Users must make an account and scan their Baja Blast purchases to build up reward coins, according to the website.
Baja Blast will also be featured in its first Super Bowl commercial this year, PepsiCo said.
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