Beauty brand Nudestix has landed some major celebrity support, in the form of Chelsea Handler and Hilary Duff.
The Hollywood stars have both invested in the cosmetics brand, which specializes in makeup sticks spanning bronzers, blushers, highlighters and concealers designed to be blended with the fingers to create the covetable ‘no makeup makeup' look.
"When I started using Nudestix I became instantly obsessed and wanted to throw out all of my other makeup," said "Lizzie McGuire" star McDuff in a statement. "The textures are amazing and the products are so easy to use. It makes my makeup routine a breeze. You can amp it up for a night out but I mainly love that the tones and textures are really just to enhance your natural beautiful self."
"I love that Nudestix is a female-founded brand and emphasizes natural beauty," added talk show host Handler. "It's super simple for me to achieve an easy 'nude, but better' look!"
The celebrity vote of confidence isn't the only big news the brand has to announce -- the brand has also dropped hints about expanding its existing collections over the course of this year, in addition to rolling out a secretive new ‘complexion product' in the fall. According to WWD, a new collaboration with celebrity makeup artist Mary Phillips is in the pipeline, and the coming year will also see the brand focus on launching in Germany, as well as strengthening its presence in Asian locations such as Hong Kong and South Korea.
Since being founded in Canada in 2014, Nudestix has carved out a reputation as a go-to brand for natural-looking makeup and is currently stocked at major cosmetics retailers including Sephora, Ulta and Macy's.