Nutella fans vote Lubbock's Pancake House for 'Fancake Award'; earns year's supply and $5k

Lubbock's Pancake House, a city mainstay since the 1950s, became one of six restaurants to earn a "Fancake Award" in an inaugural vote by fans of Nutella.

Nutella asked pancake fans across the country to nominate their favorite independently owned pancake restaurants, according to a news release from Nutella.

Various votes were narrowed down to a top six that serve "the best pancake recipes and lend the warmest atmospheres for cozy and memorable pancake breakfasts," according to the release.

Others are reading: How Lubbock family helped in the making of a miracle

The winners of the first Nutella Fancake Awards are:

  • Steve's Diner in Exeter, New Hampshire.

  • The Pancake Pantry in Franklin, Tennessee.

  • The Magnolia Pancake Haus in San Antonio.

  • Pancake House, 510 Ave. Q, in Lubbock.

  • Ricas Crepas in Los Angeles, California.

  • Cedric's Family Restaurant in Idaho Falls, Idaho.

Winners also received a sweet bonus, a $5,000 grant, a Fancakes trophy and a year's supply of Nutella. The supply translates to $4,000 or eight cases of Nutella per month.

The Pancake House, 510 Ave. Q, earned the Nutella Fancakes award, along with a $5,000 and a year's supply in June 2022.
The Pancake House, 510 Ave. Q, earned the Nutella Fancakes award, along with a $5,000 and a year's supply in June 2022.

Lionel Orosco, a Pancake House cook, said they just found out about the award last week.

"We got a letter in the mail saying we won last week, around Friday," Orosco told the A-J on Thursday. "We put everything up this week."

The company will also meet wit the restaurants and create an "exclusive Nutella pancake recipe that embodies how special each spot is to their local community," according to the release.

The Pancake House had not met with the company yet on the Nutella special as of Thursday, but Orosco believes it will be great.

Others are reading: Lubbock's Velvet Taco kicks off summer with first Party on the Patio: giveaways included

"My daughter loves Nutella, she'll say Nutella this, Nutella that," Orosco said. "I don't know if we'll add it on top, or mix it in, but we're known for our pancakes. They are made completely from scratch, that's what makes us different."

Endri Shtylla, marketing director for Nutella at Ferrero U.S.A, said the Fancake Award is meant to honor small restaurants with community impacts.

"Pancakes and the local small businesses that serve them, spread so much joy to people who go out to breakfast with friends and family," Shtylla said. "These pancake restaurants are integral parts of our communities and we look forward to helping them continue the tradition of creating special breakfast moments."

Alana Edgin is a journalist covering Business News in Lubbock and the surrounding area. Send her a news tip at aedgin@lubbockonline.com. 

This article originally appeared on Lubbock Avalanche-Journal: Lubbock Pancake House earns money, year supply of Nutella in vote

Advertisement